Best 10 Digital Marketing Tools (SEO, Social Media, Email & More)
There’s no shortage of digital marketing tools out there, but let’s be honest: it takes some effort to figure out which ones are worth your time.
Whether you’re building a website, improving your SEO, managing social media, or just trying to stay on top of your work, having the right tools can make life a lot easier.
To help you, we compiled a list of 10 digital marketing tools that stand out in 2025. Each one is great at something specific, and together, they cover just about everything you need to grow your business online.
Let’s dive in and find the ones that make the most sense for your workflow!
Short Summary:
- SiteJet is a 2-in-1 website builder and project manager made for web-designing teams. You get a clean workspace to create sites, manage tasks, and collect client feedback within the same dashboard. It’s great if you want flexibility, speed, and structure in one tool.
- XOVI covers all the SEO basics, including keyword tracking, site audits, and competitor research. It’s useful for agencies or freelancers who want everything in one place without working with multiple tools.
- SocialBee is an all-in-one social media management tool that helps you plan and schedule content across all your social media channels without the stress of daily posting. You can set up content categories, automate posts, and even let the AI generate captions and visuals for you. You can use it to reply to messages, analyze your performance, and collaborate with your team.
- Ahrefs is an SEO tool with a massive backlink and keyword database. It’s suitable if you want to understand what’s working on your site (or your competitors’) and find new opportunities to grow your traffic.
- Mailchimp is an email marketing platform that helps you create impactful messages easily, automating follow-ups and tracking campaign performance without any tech skills. It also includes CRM features and even a website builder, making it great for small businesses looking for a centralized email marketing platform.
- ChatGPT is an AI assistant for writing, brainstorming, summarizing, and even coding. You just type in what you need, and it gives back smart, human-like responses instantly. It’s super helpful if you constantly need to come up with new content.
- Canva is a graphic design platform that offers drag-and-drop tools and tons of ready-made templates for social posts, presentations, flyers, and more. It also has powerful AI features like Magic Write and one-click resizing, keeping the process fast and fun.
- BuzzStream is an end-to-end outreach platform for PR and influencer campaigns. You can find contacts, send personalized emails, and track follow-ups without ever leaving the dashboard. It’s a real time-saver if you do a lot of pitching.
- Google Analytics is an analytics platform that provides in-depth data about who visits your website, what they do there, and how they found you. It’s packed with features to help you understand your audience and improve your site’s performance. And the best part? It’s free.
- Asana is a project management tool that helps you keep tasks, deadlines, and team communication organized in one place. You can view projects however you prefer: as lists, boards, calendars, or timelines. It’s great for teams of all sizes or even solo users who like to stay on top of their work.
Table of Contents
What Types of Digital Marketing Tools Businesses Need:
To help them manage their online presence and reach customers, businesses need a few key digital marketing tools that cover things like creating a website, improving search engine rankings, managing social media, sending emails, creating content, and tracking performance.
Here’s a breakdown of the main types of digital marketing tools businesses need and what they’re used for:
- Website builder – helps you create and maintain your website easily.
- SEO tools – improve your search engine rankings by optimizing your website content.
- Social media management tools – schedule, automate, and analyze social media posts.
- Email marketing platforms – send newsletters, promotions, and automated emails to your audience.
- Writing assistants – help create and edit content quickly and efficiently.
- Link-building tools – find opportunities for building backlinks to improve SEO.
- Design tools – create visual content for your website, social media, and ads.
- PR/outreach management tools – manage media and influencer relationships.
- Analytics tools – track website performance, traffic, and marketing campaign results.
- Project management tools – organize tasks, deadlines, and team collaboration for marketing projects.
10 Best Digital Marketing Tools:
- Sitejet: website building
- XOVI: search engine optimization
- SocialBee: social media management
- Ahrefs: link building
- Mailchimp: email marketing
- ChatGPT: AI writing
- Canva: content creation and design
- Buzzstream: PR management and outreach
- Google Analytics: analytics
- Asana: project management
1. Sitejet: Website Building
Sitejet is an all-in-one hub for building websites, managing projects, and working with clients. It’s built with agencies and freelancers in mind, so you don’t have to juggle different tools to stay on top of everything.
With Sitejet, you can manage all your website projects, keep track of client feedback, and organize tasks with to-do lists from one clean dashboard. There’s even a client portal where your clients can leave comments right on the site you’re building, which saves a ton of time going back and forth over email.
G2 Review: 4.5/5
Features:
- Easy drag-and-drop editor: You can move text, images, videos, and other elements around the page however you like. It’s flexible and gives you full control over how your site looks and feels.
- Preview your site on any device: While you’re building, you can check how your website will look on phones, tablets, and desktops, so it appears the way you want it to before you hit publish.
Built-in project management tools: Create to-do lists, set deadlines, and assign tasks, all right inside Sitejet. No need for extra apps to keep track of your work. - Client feedback made easy: Your clients can leave comments directly on the site you’re building, which means less back-and-forth and quicker approvals.
- SEO tools to help you get found: You can set things like page titles, descriptions, and keywords to ensure your site is optimized for search engines like Google.
- Fast and secure hosting: Every site comes with SSL (the padlock in your browser) and a CDN, so it loads quickly and stays safe, no matter where your visitors are.
- Automatic backups and snapshots: Sitejet saves versions of your site as you go, so if something breaks or you delete the wrong thing, you can roll it back in seconds.
- Simple domain setup: You can buy a domain through Sitejet or connect one you already own. Everything is managed in one place, which makes things easier if you’re juggling multiple sites.
- E-commerce ready with Ecwid: Set up a store, manage orders, and take payments, all from your Sitejet’s dashboard.
- AI-powered content creation (Beta): Type in a few details, and Sitejet’s AI (powered by ChatGPT) can help generate text for your site in seconds.
- Advanced customization with code: If you or someone on your team knows HTML, CSS, or JavaScript, you can dig into the backend to tweak the site even further.
Pros:
- No coding skills needed
- Built-in collaboration tools
- Clean, intuitive interface
Cons:
- Limited third-party app integrations
Pricing:
Paid plans start at $19/ month.
2. XOVI: Search Engine Optimization
XOVI is a search engine optimization (SEO) tool that covers all the basics, including keyword research, rank tracking, site audits, and competitor analysis. While it’s especially big in German-speaking markets, it still works great for international SEO.
What makes XOVI stand out is how much it includes in one place. You can manage as many projects and keywords as you want, check your search engine rankings, and get clear suggestions to improve your site and content.
Once you get used to the layout, it’s really easy to navigate, and the reports are super helpful, especially if you’re working with clients.
G2 Review: 3.5/5
Features:
- Keyword research & monitoring: Discover high-performing keywords and track how your site ranks for them over time.
- On-page SEO audits: Get detailed recommendations for improving your site structure, content, and technical performance.
- Competitor analysis: See how your site stacks up against the competition and uncover gaps or opportunities in your niche.
- Unlimited projects & keywords: No cap on how many websites or keywords you can track, which is perfect for agencies or power users.
- Custom reports & dashboards: Create white-label reports and automate delivery to clients or team members.
- Local search engine optimization tools: You can optimize for specific regions or cities, making it ideal for businesses targeting local customers.
- Content optimization: Analyze and improve your landing page content based on keyword targeting and readability.
- Backlink monitoring: Track your backlink profile and identify which links are helping (or hurting) your rankings.
- SERP snippet previews: Preview how your titles and descriptions appear in search results across different devices.
- AI content writer: Use the built-in AI assistant to help with SEO-optimized content writing directly within the platform.
Pros:
- All-in-one SEO tool
- Covers international SEO and different languages
- Offers long-term ranking visibility reports
Cons:
- No free plan available
- Can feel overwhelming for small teams
Pricing:
Paid plans start at €99.00/ month.