hc1 introduced today its new Outreach offering, redefining how clinical laboratories expand their reach, build relationships with providers, and generate new revenue streams. The first-of-its-kind program combines expert advisory services with proprietary technology and connectivity solutions to evaluate lab outreach programs and implement a comprehensive strategy that enhances efficiency and guarantees revenue growth.
As health systems grapple with rising costs and declining reimbursements, many healthcare leaders are considering whether to sell their outpatient laboratory testing to larger reference labs. While selling may provide immediate financial relief, investing in and developing a lab outreach business can yield significant long-term gains while also improving provider and patient satisfaction. hc1 Outreach equips laboratories with the data, technology, and strategic approach necessary to attract new business, expand inreach testing, and offer proactive customer service, maximizing the potential of lab outreach programs.
“Healthcare leaders are facing an inflection point on what to do with their lab outreach programs—sell or invest. hc1 provides a comprehensive growth strategy that transforms laboratory data into an actionable roadmap for long-term outreach success,” said hc1 CEO, Founder, and Chairman Bradley Bostic. “Designed specifically for laboratories by lab experts, hc1 Outreach accelerates success at every stage of the provider relationship and increases the value of the laboratory asset.”
hc1’s innovative approach begins with a thorough assessment of each client’s current state, establishing benchmarks, and defining a strategic plan that hc1’s team of experts carries out using proven methodologies. Once the program framework is set, hc1’s lab-centric Customer Relationship Management (CRM) system integrates prospecting, sales, and service workflows onto a single platform, fostering collaboration, improving efficiency, and offering actionable insights. As laboratories receive orders from providers, hc1’s proprietary clinical data exchange platform facilitates secure, real-time delivery of results. Together, this combination of people, process, and technology enables labs to target profitable growth opportunities, nurture provider relationships, and ultimately increase revenue.
“We needed a better understanding of what was taking place within our clients’ hospitals,” said Nate Koenig, former Chief Marketing Officer for Incyte Diagnostics. “To grow, we had to improve. That’s where hc1’s lab-specific CRM proved invaluable.”
Laboratories with a clear growth strategy and demonstrated outreach success command strong valuations in today’s healthcare landscape. Visit here to learn more about how hc1 Outreach positions laboratories as strategic assets.
About hc1
hc1 unlocks the vast potential of actionable lab data to improve patient care and boost the financial performance of the healthcare system. By partnering with hc1, health systems gain profitable new growth and improve patient outcomes. Our solutions use advanced data management, analytics, and workflow automation powered by AI to uncover actionable insights and hidden risk signals, delivering innovation, operational and clinical excellence, and revenue growth across the entire care continuum. With over a decade of experience and thousands of health systems and labs leveraging our technology and consultative services to care for nearly 100 million patients, we provide the expertise needed to unlock the strategic value of your lab data, improving patient outcomes and boosting financial performance. Healthcare Progress Starts Here.™ With hc1. Learn more about our proven approach at www.hc1.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250603953563/en/
Marcus Gordon, Vice President, Marketing
mgordon@hc1.com
