At Campaign360, marketing leaders from leading brands tackled this question head-on through open conversations on creativity, evolving consumer behaviour, and what’s next in marketing. TLC Worldwide APAC was proud to be part of it all, from our interactive booth experience to CEO Pren Munian’s keynote on reimagining loyalty for the next generation.
More Than An Exhibitor at Campaign360
A highlight for us at Campaign360 was simply getting to share what we do and to do it in a way that people could really experience for themselves. Our booth wasn’t just a display. It was a live demo of how TLC turns everyday moments into powerful brand experiences.
We connected with professionals from all kinds of industries, from electronics to FMCG, banking, and more, including brands like KFC, Standard Chartered and Income insurance. Each had unique goals, challenges, and audiences. Some were seeking new ways to drive transactions and repeat purchases, others wanting more personal loyalty programs.
Beyond sharing what we do, we exchanged ideas, asked questions, and explored new possibilities together. We walked away with clearer insight into what brands face today and how we can better support them. The key takeaway: Brands want to move beyond generic marketing to better adapt to evolving consumer expectations.
A peek into rewarding experiences:
Alongside receiving goodies like travel adapters, snacks and umbrellas, attendees can scan a QR code on-pack to instantly unlock premium rewards – from travel credits to dining vouchers and wellness experiences. This mirrors the seamless, engaging experiences we design for leading global brands and it’s a fun way to showcase how our campaigns work.
Pren Munian’s session: The Next Gen of Loyalty: Experiences beyond transactions.
On the floor theatre stage, Pren Munian, CEO of TLC Worldwide APAC and South Africa spoke on how some leading brands are redefining loyalty by focusing on emotional connections instead of traditional incentives.
Top 3 takeaways from the session:
1. Leveraging on unique brand story and value
Pren shared a campaign with Unilever’s Rinso, a brand built around the message “Dirt is good.” By recognising that mums as the decision-makers who want the best for their kids, Rinso brought its brand story to life with free activity passes that can be used in 150 attractions nationwide, encouraging outdoor play with children. This delivered not only monetary value, but emotional impact and brand relevance far beyond what a simple discount could achieve.
2. Replacing boring discounts with fun engagement
Traditional discounts may spark short-term trials but rarely build lasting loyalty. Pren highlighted Hungry Jack’s Australia, which collaborated with TLC Worldwide to launch the UNO™ Prize Pick campaign. Instead of predictable discounts, each meal came with gamified scratch cards offering prizes from free fuel to activity passes to a new car. The result was increased customer engagement, higher repeat visits, and a sales lift. This proves a powerful point that when brands make customer engagement fun, sales and loyalty will naturally follow.
3. Everyone wants to increase sales – but how?
In today’s competitive market, every brand wants to increase sales, but the real question is: Whether it’s app downloads, store visits, or repeat purchases, the goal shapes the strategy. At Campaign360, we learnt that engagement can’t be forced. It’s earned by understanding what truly matters to customers and rewarding them in meaningful ways. Data and insights, from our cosmos platform, are essential to crafting campaigns that drive real engagement and build lasting connections.
Stay tuned for our free downloadable e-book on The Next Generation of Loyalty: Experiences Beyond Transactions.
Shared values across different stages and booths
Throughout the different stages and exhibitor booths, there was a clear message:
“Brands today need to be bolder, more human, and more connected to what really matters to people. It was energising to hear these perspectives, many of which align with the way we think it at TLC Worldwide: personal, emotional, and never one-size-fits-all”
A Thank You to those who attended Campaign360
We’re grateful to have connected with so many visionary marketers and inspired by the shared commitment to elevating customer engagement.
For those who we missed at the event, the conversation doesn’t end here. Experience our premium reward giveaway at www.experiencetlcrewards.com and reach out to us for a unique code to fill in. We’d love to explore how we can help your brand build deeper, more profitable customer relationships.
Reach out to us here: letstalk.apac@tlcworldwide.com
