Gemz Transforms Hair Care with First-of-Its-Kind Water-Activated Innovation

Traditional hair care can feel limiting—especially for those craving flexibility and better performance from their routine. Gemz is a new first-of-its kind hair-care brand set to transform the wash day experience and the way consumers experience shampoo and conditioner. After 14 years of dedicated research and development, Gemz introduces a novel approach to hair care with its water-activated, single-dose products.

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Gemz Want-It-All Variety Kit

Unlike traditional bars, Gemz are single-dose, dissolvable tiles made without water, fillers, or waxes that can cause buildup. Each hexagon-shaped Gem delivers a concentrated clean that leaves hair feeling light, smooth, and residue-free. Many early users reported they could go an extra day between washes after switching to Gemz.

“People are loving the Gemz experience because it’s fun and flexible—consumers can mix and match different shampoos and conditioners based on their hair’s changing needs, without sacrificing performance,” said Lorena Ferreyros, Senior Brand Director of Hair Care North America at P&G. “In fact, Gemz delivers exceptional cleaning benefits while helping reduce excess buildup.”

John Scarchilli, Director of Hair Care, Scientific Communications at P&G, adds, “Gemz is a science-enabled response to modern consumer needs. Each Gem is made of intricately spun threads—creating a porous, high-surface-area matrix that dissolves and lathers rapidly when water is added in the shower.”

Gemz launched at Target on July 13^th with five shampoos (Perfect Air Dry, Touchably Soft, Up All Day Volume, Curly Days, Hydration Lock) and five conditioners (Quick Blow Dry, Profound Moisture, Rainy Day Anti-Frizz, Stress Less Repair, Light as Air) that can be mixed and matched to adapt to consumers changing needs. Each Gem features an in-shower easy grip, a built-in hook for easy storage, and a compact, TSA-approved format ideal for travel. Packs are available for $7.99 (5-count) and $14.99 (11-count variety pack), with final pricing set at the discretion of the retailer.

Gemz reflects the brand’s commitment to innovation, flexibility, and high-performance hair care—designed for consumers with fast-moving routines and evolving needs.

About Gemz

Gemz is a new hair care brand from P&G, redefining the wash day experience with the first-of-its-kind, water-activated, dissolvable shampoos and conditioners. Free from fillers, stabilizers, and bottles, Gemz delivers a concentrated clean that leaves hair visibly smoother, lighter, and buildup-free. Designed for today’s ever-changing routines, Gemz features a compact, TSA-approved format, a hexagonal shape for in-shower grip, and hooked packaging for easy storage. With five shampoo options and five conditioners, Gemz offers customizable, high-performance care for hair that’s born to transform. You can follow @gemzhaircare on Instagram and TikTok for the latest updates and transformations.

For more brand news and information, visit https://www.shopgemz.com

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