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We created an out-of-scale AR experience to present the new H&M collection featuring Natalia Lacunza’s first AR show, a collab between the fashion brand and the artist. To make it happen we captured a volumetric video of Natalia to create her 3D avatar, and designed a visual world inspired by the collection’s patterns. With all these elements we created the “Crush by H&M” app, where users could enjoy the show wherever they where.
4.9K users downloaded the app, 13.8K viewers enjoyed the show, and the campaign generated 7.5m impressions.
H&M wanted to launch their new Crush by collection and asked us to create an impactful digital experience to lead the virtual revolution in the fashion world.
Mirats Studio
