Hackett London, one of the brands of the global fashion group AWWG, is proud to unveil its Autumn/Winter 2025 brand campaign. Some bonds go unspoken. They deepen quietly, through time, trust and mutual admiration, growing stronger with every shared moment.
This Autumn–Winter 2025, Hackett London reunites with brand ambassadors Carlos Sainz, father and son, for its new brand campaign — the second chapter of the Tradition & Modernity series, titled A Winter Together. More than just icons of motorsport, these men are two forces in motion, shaping each other as they move, learning and redefining, leading and following.
Photographed by New York-based fashion photographer Arnaldo Anaya-Lucca, the AW25 campaign is shot on location in the rolling countryside of Oxfordshire, where winding roads, misted gardens, and stately manors frame each scene, capturing a choreography of contrasts: instinct and discipline, spontaneity and precision, youth and legacy. Returning for their second season as the faces of Hackett, father and son step into a narrative defined not by grand declarations but by playful, elegant rivalry. Whether competing over a table football, driving vintage cars through autumn lanes, or exchanging knowing glances in perfectly tailored coats, every scene speaks to a quiet contest wrapped in gentle affection. These are moments of quality time spent together, set against autumnal and wintry backdrops. These are not races, but rituals.
At Hackett, tailoring isn’t static. It’s a pursuit. It adapts. Evolves. Refines. Competes.
This philosophy is woven into every fabric of the Autumn-Winter 2025 collection, showcased by the duo. Rich in heritage yet unmistakably contemporary, the collection revisits country classics — tweeds, tartans, and archival silhouettes — reimagined through a modern lens. The palette unfolds in phases, beginning with warm tones of Tofu, Cobblestone and Bright Gold before shifting into cooler shades like Celestial Blue and Night Sky. At the height of the season, the colour palette takes a festive twist, drawing inspiration from “12 Days of Christmas”, while textures such as Donegal and Paisley patterns add interesting accents. Fabric innovation is a key player this season, with transitional hybrids, comfort jerseys, smart sweaters, brushed cottons and premium blends ensuring both versatility and ease.
Tailoring takes a softer approach, embracing cotton stretch, Tencel, and ultra-light fabrics, often finished with modern details like zip-out liners and distinctive internal linings that elevate the everyday. Standout outerwear, from wax jackets to peacoats, delivers timeless British silhouettes, while overshirts offer a smart yet casual alternative to the classic blazer, as an easy and elegant layering piece. Knitwear makes a confident statement, with bold intarsia pieces celebrating British icons like argyle, fairisle, and playful duck motifs. Key textures such as birdseye, honeycomb, cable, mouline, and rib add rich variation, while knitted gilets emerge as an elevated yet practical alternative to heavier outerwear.
Together, Carlos Sainz, father and son, represent more than legacy — they are a living dialogue between precision and spontaneity, experience and ambition. They don’t compete, they complement each other. AW25 is a collection shaped by tailored tradition and the pursuit of personal style. Orchestrated by the agency Nada Marketing y Comunicación S.L., the campaign captures that moment where tradition meets reinvention, and two generations align in a shared expression of excellence.
