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Creative direction and Gen-AI content for retail and online, from Oxford Street to a global rollout.
We led creative direction and AI content for the opening of Pull&Bear’s new Oxford Street flagship in London, a bold step into the city’s cultural core. The work connected retail and digital experiences to introduce a living brand language built for the digital-first era.
In parallel, we reimagined the logo with AI-driven, fluid visuals and designed vibrant creative for Pull&Bear’s international Summer Sales. A modular Gen-AI toolkit accelerated production across markets and channels. Fresh, colorful, and production ready.
Julio Obelleiro
