Joy, the platform revolutionizing the parenting experience, today announced a $14 million Series A co-led by Forerunner and Raga Partners, with participation from Magnify Ventures, Ingeborg Investments, Shazi Visram, Rogue Venture Partners, and Next Legacy Partners.
The funding coincides with the launch of the Joy Parenting Club app, which gives new parents and parents of toddlers access to the first AI designed specifically for families. For $12 per month, members get instant 24/7 access to certified human parenting experts guiding every step of parenthood from birth. In addition, the app provides AI-powered expert guidance, milestone tracking and insights, and personalized product recommendations with exclusive discounts—all in one seamless experience.
Solving Parenting’s Biggest Challenges
Parenting is expensive, stressful, and isolating. New parents are overwhelmed with information, while undersupported when it comes to actionable personalized guidance. Joy addresses these challenges by replacing fragmented, costly “point solutions” with a unified platform that swaps insecurity with validation, loneliness with meaningful connections, and decision fatigue with customized, evidence-backed recommendations.
“Parenting is the most important job in the world, but most parents are left to do it alone,” said Emily Greenberg, President of Joy. “With Joy, every parent now has a village of experts—supercharged with AI—available in their pocket 24/7.”
Blending AI With Human Expertise
Joy combines AI trained on certified human expertise and Joy’s robust proprietary knowledge base to deliver personalized, evidence-based guidance instantly. As a key differentiator, when parents need a human touch, real certified coaches—including sleep, lactation, child development, and parenting specialists—are available 24/7 for live conversations.
Julie Wroblewski, Managing Partner at Magnify Ventures, said: “Parenting is one of life’s most rewarding experiences, but it also comes with enormous challenges. Joy is addressing these by integrating the support and tools parents need into a single platform. The combination of AI and human expertise is a game-changer, and we’re excited to support Joy’s mission.”
Momentum & What’s Next
With this funding, Joy will accelerate development of the most advanced AI parenting platform, expand integrations with leading baby and parenting brands, grow its expert network, and bring services to help parents navigate all parts of childhood. The company’s mission remains clear: to bring confidence and joy to all parents, from birth through every stage of the parenting journey.
About Joy
Joy is building the most advanced AI designed specifically for parents. The Joy Parenting Club gives members 24/7 access to certified parenting experts - from parent coaches to lactation consultants - helping families thrive at every stage of parenthood.
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For more information, visit joy.co or email press@joy.co.
