Article
November 18, 2025
The award-winning leader will unify earned creative and storytelling across the region in support of FleishmanHillard’s modern communications vision.
FleishmanHillard has appointed Ellie Tuck as chief creative officer for the Americas, aligning earned creative to the firm’s vision for modern communications: purposeful creativity that inspires action and delivers measurable impact. Tuck will lead the creative vision and output across the agency’s largest region, delivering transformative ideas for clients that live at the intersection of audience, culture and technology.
“At FleishmanHillard, we believe that bold and courageous creative powers the work and contributes meaningfully to our business, the business of our clients and the career experiences of our people,” said Della Sweetman, president, Americas, and chief strategy officer. “Ellie’s appointment will advance our creative vision. She is a unifier who very effectively brings teams together to unlock ideas and a leader who possesses strong business acumen to connect the work to impact. This is an important step forward in our reinvention and I look forward to what we will accomplish with Ellie in this role.”
“Creative today is a growth engine that drives business outcomes, not just awareness,” said Tuck. “As an industry, we’re at an inflection point, operating in a world where common ground is no longer common and where the realities our clients face are shifting fast. What excites me most is the collaboration ahead, bringing together talent and clients who challenge us to think boldly, take smart risks and build ideas that travel and prove their value in market.”
Born in the Philippines, raised in Bangladesh and British by heritage, Tuck brings a global lived experience to her creative work. She built her communications foundation at Weber Shandwick and boutique agency Eulogy before moving to Blue Rubicon’s creative consumer shop, Surname & Surname. Following Blue Rubicon’s acquisition by Teneo, she helped establish the firm’s creative practice while also mentoring emerging talent.
Tuck joined FleishmanHillard in London in 2021 to lead the firm’s UK creative team and later relocated to New York, She is a founding member of the Public Relations and Communications Association’s Creative Committee (PRCA) and was named to PRWeek’s 40 Under 40 list in 2025.
Tuck will partner with media, influence, experiential, innovation and production leads to connect data and intelligence to ideation to activation to impact. Her remit includes elevating creative standards, accelerating concept-to-market and scaling approaches that integrate story, social, creator, experiential and content.
Tuck will collaborate with market and practice leaders to codify AI-enabled tools integrated into the industry-leading tool stack and ways of working that enhance creativity, improve efficiency and effectiveness and drive creative excellence across the region.
“We’re building a creative offer for this moment,” Tuck added. “One that brings together people who understand business context and value real outcomes over vanity metrics, without losing sight of great craft.”
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