Article
December 10, 2025
Expectations from executives and stakeholders continue to rise. Geopolitical and societal uncertainty is intensifying. The demand to show clear business impact is higher than ever. This is the constant pressure cooker corporate affairs leaders operate in. Their role is more central to enterprise value but with that comes exposure to risk, scrutiny and rapid change.
Our latest forecast surfaces the trends that matter most for senior communications professionals. Grounded in data, real-world observation and conversations with clients across sectors, it cuts through the noise to focus on what is actually shifting in the operating environment and what that means for your team, your agenda and your influence inside the business. It also looks back on 2025 predictions to draw out lessons that can guide leaders in the year ahead.
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