Disney is making a monumental bet on generative AI. The company announced a $1 billion investment in OpenAI and a three-year licensing agreement. This deal gives users of the Sora video generator access to over 200 characters from Disney, Marvel, and Star Wars, including Mickey Mouse and Darth Vader. The partnership represents a major strategy shift for Disney, which has been legally challenging other AI firms like Google and Midjourney over intellectual property. The agreement does not include talent likenesses or voices. As part of the deal, Disney will also integrate OpenAI’s tools across its own operations.
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