Opportunities in the Fast-Growing $21+ Billion Social Media Analytics Market, 2030 - Increasing Focus on Measuring ROI and Effectiveness of Social Media Campaigns Spurs Adoption - ResearchAndMarkets.com

The "Social Media Analytics - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.

The global market for Social Media Analytics was valued at US$6.4 Billion in 2024 and is projected to reach US$21.6 Billion by 2030, growing at a CAGR of 22.5% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the Social Media Analytics market is driven by several factors, including the increasing demand for data-driven marketing strategies, advancements in AI and ML technologies, and the need for real-time audience insights. The rise of digital marketing and the growing importance of understanding customer sentiment, brand perception, and campaign effectiveness are driving the adoption of Social Media Analytics solutions.

The integration of advanced analytics, big data, and cloud computing is enhancing the capabilities of Social Media Analytics platforms, providing more accurate predictions and valuable insights. The focus on improving marketing ROI, optimizing customer engagement, and enhancing competitive intelligence is further supporting market growth. Additionally, the expansion of digital channels, increasing use of video content, and growing emphasis on compliance and ethical standards in data usage are creating new opportunities for the Social Media Analytics market.

Report Scope

The report analyzes the Social Media Analytics market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below.

• Segments: Vertical (Retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Manufacturing, IT & Telecom, Energy & Utilities, Other Verticals).
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Retail & eCommerce Vertical segment, which is expected to reach US$6.7 Billion by 2030 with a CAGR of 23.1%. The BFSI Vertical segment is also set to grow at 28.5% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $1.8 Billion in 2024, and China, forecasted to grow at an impressive 21.2% CAGR to reach $3.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Adobe Systems, Inc., Brandwatch, Cision Ltd., Clarabridge, Inc., Crimson Hexagon and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 32 companies featured in this Social Media Analytics market report include:

• Adobe Systems, Inc.
• Brandwatch
• Cision Ltd.
• Clarabridge, Inc.
• Crimson Hexagon
• Digimind, Inc.
• Germinait Solutions Private Limited (Germin)
• GoodData Corporation
• Hootsuite, Inc.
• IBM Corporation
• Lithium Technologies, LLC.
• Meltwater US Inc.
• NetBase Solutions, Inc.
• Oracle Corporation
• Salesforce.com, Inc.
• SAS Institute, Inc.
• Simplify360
• Socialbakers
• Spredfast
• Sprinklr, Inc.
• Sprout Social, Inc.
• Synthesio
• Sysomos
• Tableau Software, Inc.
• Talkwalker Inc.
• Unmetric Inc.

Key Attributes

MARKET OVERVIEW

• Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy
• How Trump's Tariffs Impact the Market? The Big Question on Everyone's Mind
• Global Economic Update
• Social Media Analytics - Global Key Competitors Percentage Market Share in 2025 (E)

MARKET TRENDS & DRIVERS

• Rising Demand for Data-Driven Marketing and Advertising Strategies Spurs Market for Social Media Analytics
• Increasing Focus on Real-Time Audience Insights and Customer Sentiment Analysis Expands Market Scope
• Growth of Influencer Marketing and Social Media Campaign Management Drives Adoption of Social Media Analytics
• Integration of AI, Machine Learning, and Natural Language Processing in Analytics Solutions Fuels Innovation
• Emergence of Advanced Social Media Listening and Monitoring Tools Strengthens Business Case
• Focus on Enhancing Brand Reputation Management and Crisis Response Capabilities Drives Market Demand
• Shift Towards Multi-Channel and Omni-Channel Analytics Solutions Expands Market Opportunities
• Focus on Measuring ROI and Effectiveness of Social Media Campaigns Spurs Adoption
• Growth of Video Content and Visual Analytics Expands Addressable Market for Social Media Analytics
• Emergence of Cloud-Based and SaaS Social Media Analytics Platforms Enhances Market Scalability
• Increasing Emphasis on Automated Reporting and Data Visualization Capabilities Drives Market Competitiveness
• Need for Compliance with Data Protection Regulations and Ethical Standards Strengthens Market Position

For more information about this report visit https://www.researchandmarkets.com/r/iagjcz

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View source version on businesswire.com: https://www.businesswire.com/news/home/20251219825652/en/