The Haier Holidays campaign highlights the luxury features and sleek design of Haier’s latest laundry appliances, providing a high-value reward to incentivise purchases using TLC Worldwide’s travel credits platform, powered by Expedia.
The campaign is currently live in the UK and ROI: https://www.haier-holidays.com/country
LUXURY REWARD REFLECTING LUXURY PRODUCT
CAMPAIGN SUPPORTED BY TLC’S TRAVEL CREDITS PLATFORM
DRIVING AWARENESS AND INCENTIVISING SALE
How TLC offered rewards to Haier's target audience
The Haier Holidays campaign was focused on a younger, more affluent demographic – young professionals to mid-age professionals, looking to upgrade their homes with sleek, modern white goods. By taking the audiences desires into consideration, Haier was able to appeal to the correct consumers.
Appealing to a desire to escape reality, and the every-day stress of modern life, travel was the perfect incentive. Travel is consistently a popular reward for our clients and their customers. Our data shows this interest remains motivating universally. In the past year, where consumers have cut back on certain luxuries, travel has remained a priority.
Our Travel Credits platform is powered by Expedia and allows customers to collect credits, redeemable through a seamless booking journey, rewarding customers for a much smaller cost to our clients.
Tell us about the campaign
Tying in the sleek and modern design, the high-quality function and the luxury lifestyle of the target audience, we were able to provide £150 towards customers’ next trip.
Customers who purchased a qualifying Haier laundry appliance received £150/€150 credit to use on TLC Worldwide’s Travel Credits platform, powered by Expedia.
This initiative has been communicated through a comprehensive mix of social media, online ads, printed materials, and in-store promotions, ensuring widespread visibility and engagement.
What were the results?
- This campaign is currently live with results pending
- It aims to reinforce the luxury messaging of the brand and add value to the customer experience
- As well as boosting sales
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EMPOWERING EXPERIENCE-FOCUSED BRANDS
CAMPAIGN SHOWCASE
Replacing discounts, sweepstakes and physical rewards with free experiences, in every consumer sector.
