Coles Instant Win Campaign

COLES INSTANT WIN PROMOTIONAL CAMPAIGN

Creating a ‘Green’ network for the leading Supermarket chain

Coles regularly run ‘Collectable’ campaigns which tend to engage about half of their audience.

When they ran their ‘Little Treehouse’ collectable campaign in July 2020, Coles wanted a parallel offer which would appeal to the primary shopper without kids.

A forest of rewards!

‘Coles Instant Win’ campaign was born out of a need for a parallel offer that would work alongside the ‘Little Treehouse’ theme.

The mechanic was simple; customers who purchase three qualifying products would receive a unique code on their receipt which they could enter in on the campaign website to reveal a prize won.

The campaign was delivered seamlessly and ran smoothly with praise from the client regarding the introduction of a new instant win mechanic and was a great success in terms of engaging a wider audience.

What Coles had to say about TLC

TLC was able to bring the unique ability to reward all of our customers with relevant high value prizes. They were able to enhance our Coles Little Treehouse collectable campaign and extend appeal to a wider Coles audience.

-Marketing Manager at Coles

PROGRAMME GALLERY

Replacing discounts, sweepstakes and physical rewards with free experiences, in every consumer sector.