UNO at Hungry Jack's Rewards Campaign

UNO AT HUNGRY JACK'S PROMOTIONAL CAMPAIGN

Customers peeled their way to millions of prizes with Hungry Jack’s biggest ever on pack promotion, ‘UNO at Hungry Jack’s’ which was featured across the brand’s 440 restaurants.

TLC was appointed by Hungry Jack’s to develop a flagship annual game and to reward customers with an exciting prize pool of quality brands that resonate across a broad demographic.

The promotion also aimed to drive brand equity, frequency of purchase and sales uplift, additionally coinciding with Hungry Jack’s 50th anniversary.

A Whopper of a win for UNO at Hungry Jack’s

The promotion exceeded the client’s goals and delivered incremental sales without relying on price discounting, which aligned to the value strategy also resulting in a commendable ROI.

The campaign awareness has been remarkable, it has reignited excitement amongst consumers (and Hungry Jack’s crew) to highly engage with the promotion.

Hungry Jack’s primary competitor no longer has a competitive advantage; now that there is an established gaming property and promotion of this scale – it’s a huge asset for the brand.

What Hungry Jack’s had to say about TLC

“…so impressed with your tenacity and ability to deliver a campaign of this scale… you all should be proud of work you have accomplished for UNO™ at Hungry Jack’s.

1 in 4 wins and 87 Million Dollars of Prizes to be won was a key motivator, the campaign has delivered expected incremental sales targets and resulting in a commendable ROI.”

-Marketing Director at Hungry Jack’s

PROGRAMME GALLERY

Replacing discounts, sweepstakes and physical rewards with free experiences, in every consumer sector.