Moonpig Group Plc - Director/PDMR Shareholding

7 August 2024 Moonpig Group plc NOTIFICATION OF TRANSACTIONS OF PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES Moonpig Group plc was notified by the two Executive Directors of the following transactions on 6 August 2024. DSBP vesting The Deferred Share Bonus Awards granted on 6 August 2021 in respect of the deferred element (33% of the FY21 bonus) reached the end of the 3 year holding period on 6 August 2024. As a result of the vesting of those awards, the following transactions took place: +---------+---------------+-------------------------------+----------+ |Director |Shares allotted|Shares sold to cover income tax|Sale price| | |for nil |and NI liabilities and dealing |per share | | |consideration |costs | | +---------+---------------+-------------------------------+----------+ |Nickyl |57,208 |27,023 |£2.05 | |Raithatha| | | | +---------+---------------+-------------------------------+----------+ |Andy |20,125 |9,507 |£2.05 | |MacKinnon| | | | +---------+---------------+-------------------------------+----------+ The Executive Directors' shareholdings following these transactions are set out below: +---------+---------+--------------+-------------------+ |Director |Number of|% of salary |Shareholding | | |shares |represented by|requirement of 300%| | |held |shareholding |salary met? | +---------+---------+--------------+-------------------+ |Nickyl |4,751,114|1,568% |Yes | |Raithatha| | | | +---------+---------+--------------+-------------------+ |Andy |1,010,992|516% |Yes | |MacKinnon| | | | +---------+---------+--------------+-------------------+ The relevant notifications set out below are provided in accordance with the requirements of Article 19 of the EU Market Abuse Regulation. Moonpig Group plc NOTIFICATION OF TRANSACTIONS OF PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES +--------------+----------------------------+---------------+---------+++ |1 |Details of the person | | |discharging managerial | | |responsibilities / person | | |closely associated | +--------------+----------------------------+---------------+---------+++ |a) |Name |Nickyl Raithatha | +--------------+----------------------------+---------------+---------+++ |2 |Reason for the notification | +--------------+----------------------------+---------------+---------+++ |a) |Position/status |Executive | | | |Director/PDMR | +--------------+----------------------------+---------------+---------+++ |b) |Initial notification |Initial notification | | |/Amendment | | +--------------+----------------------------+---------------+---------+++ |3 |Details of the issuer, | | |emission allowance market | | |participant, auction | | |platform, auctioneer or | | |auction monitor | +--------------+----------------------------+---------------+---------+++ |a) |Name |Moonpig Group plc | +--------------+----------------------------+---------------+---------+++ |b) |LEI |213800VAYO5KCAXZHK83 | +--------------+----------------------------+---------------+---------+++ |4 |Details of the | | |transaction(s): section to be | | |repeated for (i) each type of | | |instrument; (ii) each type of | | |transaction; (iii) each date; | | |and (iv) each place where | | |transactions have been | | |conducted | +--------------+----------------------------+---------------+---------+++ |a) |Description of the financial|Ordinary Shares of | | |instrument, type of |£0.10 each | | |instrument | | +--------------+----------------------------+---------------+---------+++ | | | +--------------+----------------------------+---------------+---------+++ |Identification|ISIN: GB00BMT9K014 | |code | | +--------------+----------------------------+---------------+---------+++ | | | +--------------+----------------------------+---------------+---------+++ |b) |Nature of the transaction |(1)      Allotment | | | |of new issue shares | | | |to satisfy DSBP | | | |award | | | | | | | |(2)      Sale of | | | |shares awarded under | | | |DSBP award to cover | | | |income tax and NI | | | |liabilities and | | | |dealing costs | +--------------+----------------------------+---------------+---------+++ |c) |Price(s) and volume(s) | | ||| +--------------+----------------------------+---------------+---------+++ | | |Price(s) |Volume(s)|| +--------------+----------------------------+---------------+---------+++ | | |Nil cost awards|57,208 || +--------------+----------------------------+---------------+---------+++ | | |£2.05 per share|27,023 || +--------------+----------------------------+---------------+---------+++ |d) |Aggregated information |N/A | +--------------+----------------------------+---------------+---------+++ | | | +--------------+----------------------------+---------------+---------+++ |- Aggregated |N/A | |volume | | +--------------+----------------------------+---------------+---------+++ |- Price |N/A | +--------------+----------------------------+---------------+---------+++ | | | +--------------+----------------------------+---------------+---------+++ |e) |Date of the transaction |6 August 2024 | +--------------+----------------------------+---------------+---------+++ |f) |Place of the transaction |(1)   Outside of a | | | |trading venue | | | | | | | |(2)   XLON | +--------------+----------------------------+---------------+---------+++ Moonpig Group plc NOTIFICATION OF TRANSACTIONS OF PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES +--------------+----------------------------+---------------+---------+++ |1 |Details of the person | | |discharging managerial | | |responsibilities / person | | |closely associated | +--------------+----------------------------+---------------+---------+++ |a) |Name |Andy MacKinnon | +--------------+----------------------------+---------------+---------+++ |2 |Reason for the notification | +--------------+----------------------------+---------------+---------+++ |a) |Position/status |Executive | | | |Director/PDMR | +--------------+----------------------------+---------------+---------+++ |b) |Initial notification |Initial notification | | |/Amendment | | +--------------+----------------------------+---------------+---------+++ |3 |Details of the issuer, | | |emission allowance market | | |participant, auction | | |platform, auctioneer or | | |auction monitor | +--------------+----------------------------+---------------+---------+++ |a) |Name |Moonpig Group plc | +--------------+----------------------------+---------------+---------+++ |b) |LEI |213800VAYO5KCAXZHK83 | +--------------+----------------------------+---------------+---------+++ |4 |Details of the | | |transaction(s): section to be | | |repeated for (i) each type of | | |instrument; (ii) each type of | | |transaction; (iii) each date; | | |and (iv) each place where | | |transactions have been | | |conducted | +--------------+----------------------------+---------------+---------+++ |a) |Description of the financial|Ordinary Shares of | | |instrument, type of |£0.10 each | | |instrument | | +--------------+----------------------------+---------------+---------+++ | | | +--------------+----------------------------+---------------+---------+++ |Identification|ISIN: GB00BMT9K014 | |code | | +--------------+----------------------------+---------------+---------+++ | | | +--------------+----------------------------+---------------+---------+++ |b) |Nature of the transaction |(1)      Allotment | | | |of new issue shares | | | |to satisfy DSBP | | | |award | | | | | | | |(2)      Sale of | | | |shares awarded under | | | |DSBP award to cover | | | |income tax and NI | | | |liabilities and | | | |dealing costs | +--------------+----------------------------+---------------+---------+++ |c) |Price(s) and volume(s) | | ||| +--------------+----------------------------+---------------+---------+++ | | |Price(s) |Volume(s)|| +--------------+----------------------------+---------------+---------+++ | | |Nil cost awards|20,125 || +--------------+----------------------------+---------------+---------+++ | | |£2.05 per share|9,507 || +--------------+----------------------------+---------------+---------+++ |d) |Aggregated information |N/A | +--------------+----------------------------+---------------+---------+++ | | | +--------------+----------------------------+---------------+---------+++ |- Aggregated |N/A | |volume | | +--------------+----------------------------+---------------+---------+++ |- Price |N/A | +--------------+----------------------------+---------------+---------+++ | | | +--------------+----------------------------+---------------+---------+++ |e) |Date of the transaction |6 August 2024 | +--------------+----------------------------+---------------+---------+++ |f) |Place of the transaction |(1)   Outside of a | | | |trading venue | | | | | | | |(2)   XLON | +--------------+----------------------------+---------------+---------+++ Jayne Powell Company Secretary company-secretary@moonpig.com This information was brought to you by Cision http://news.cision.com

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