Moonpig Group Plc - Director/PDMR Shareholding

Moonpig Group plc NOTIFICATION OF TRANSACTIONS OF PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES 4 July 2024 On 2 July 2024 the Company made the following conditional awards of nil-cost options under the Moonpig Long Term Incentive Plan ("LTIP") and the Moonpig Deferred Share Bonus Plan ("DSBP") to the following directors. +----------------+------+------------------------+ | |Scheme|Number of shares awarded| +----------------+------+------------------------+ |Nickyl Raithatha|LTIP |967,268 | +----------------+------+------------------------+ |Andy MacKinnon |LTIP |625,389 | +----------------+------+------------------------+ |Nickyl Raithatha|DSBP |99,942 | +----------------+------+------------------------+ |Andy MacKinnon |DSBP |64,618 | +----------------+------+------------------------+ LTIP awards The LTIP awards were calculated using a price of £1.6058 per share (being the average mid market closing price on the dealing days over the 90 calendar days prior to the date of grant). The policy limit for LTIP awards is 250% of salary. The awards will be subject to Total Shareholder Return and Adjusted EPS performance conditions. DSBP awards The DSBP awards were calculated using a price of £1.8667 per share (beingthe average of the Company's share price during the 3-day period ended with the dealing day before the date of grant). The DSBP award relates to the deferral of 33% of the FY24 bonus, which would otherwise be paid in cash in July 2024, into options over shares with a future vesting date conditional upon continued employment. Vesting of both awards will take place three years after grant and are subject to continued employment. Any vested shares from the LTIP awards which are not sold to pay income tax and national insurance liabilities will be subject to a two year post-vesting holding period. The Awards were made in accordance with the Company's remuneration policy. The relevant notifications set out below are provided in accordance with the requirements of Article 19 of the EU Market Abuse Regulation. Moonpig Group plc NOTIFICATION OF TRANSACTIONS OF PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES +--------------+----------------------------+-------------+---------+++ |1 |Details of the person | | |discharging managerial | | |responsibilities / person | | |closely associated | +--------------+----------------------------+-------------+---------+++ |a) |Name |Nickyl Raithatha | +--------------+----------------------------+-------------+---------+++ |2 |Reason for the notification | +--------------+----------------------------+-------------+---------+++ |a) |Position/status |Executive | | | |Director/PDMR | +--------------+----------------------------+-------------+---------+++ |b) |Initial notification |Initial notification | | |/Amendment | | +--------------+----------------------------+-------------+---------+++ |3 |Details of the issuer, | | |emission allowance market | | |participant, auction | | |platform, auctioneer or | | |auction monitor | +--------------+----------------------------+-------------+---------+++ |a) |Name |Moonpig Group plc | +--------------+----------------------------+-------------+---------+++ |b) |LEI |213800VAYO5KCAXZHK83 | +--------------+----------------------------+-------------+---------+++ |4 |Details of the | | |transaction(s): section to be | | |repeated for (i) each type of | | |instrument; (ii) each type of | | |transaction; (iii) each date; | | |and (iv) each place where | | |transactions have been | | |conducted | +--------------+----------------------------+-------------+---------+++ |a) |Description of the financial|Ordinary Shares of | | |instrument, type of |£0.10 each | | |instrument | | +--------------+----------------------------+-------------+---------+++ | | | +--------------+----------------------------+-------------+---------+++ |Identification|ISIN: GB00BMT9K014 | |code | | +--------------+----------------------------+-------------+---------+++ | | | +--------------+----------------------------+-------------+---------+++ |b) |Nature of the transaction |(1)   Grant of | | | |conditional award | | | |made under the | | | |Moonpig Long Term | | | |Incentive Plan; and | | | | | | | |(2)   Grant of | | | |conditional award | | | |made under the | | | |Moonpig Deferred | | | |Share Bonus Plan | +--------------+----------------------------+-------------+---------+++ |c) |Price(s) and volume(s) | | ||| +--------------+----------------------------+-------------+---------+++ | | |Price(s) |Volume(s)|| +--------------+----------------------------+-------------+---------+++ | | |(1) Nil |967,268 || | | |consideration| || | | | |99,942 || | | |(2) Nil | || | | |consideration| || +--------------+----------------------------+-------------+---------+++ | | | | || +--------------+----------------------------+-------------+---------+++ |d) |Aggregated information |N/A | +--------------+----------------------------+-------------+---------+++ | | | +--------------+----------------------------+-------------+---------+++ |- Aggregated | | |volume | | +--------------+----------------------------+-------------+---------+++ | | | +--------------+----------------------------+-------------+---------+++ |- Price | | +--------------+----------------------------+-------------+---------+++ | | | +--------------+----------------------------+-------------+---------+++ |e) |Date of the transaction |2 July 2024 | +--------------+----------------------------+-------------+---------+++ |f) |Place of the transaction |Outside of a trading | | | |venue | +--------------+----------------------------+-------------+---------+++ Moonpig Group plc NOTIFICATION OF TRANSACTIONS OF PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES +--------------+----------------------------+-------------+---------+++ |1 |Details of the person | | |discharging managerial | | |responsibilities / person | | |closely associated | +--------------+----------------------------+-------------+---------+++ |a) |Name |Andy MacKinnon | +--------------+----------------------------+-------------+---------+++ |2 |Reason for the notification | +--------------+----------------------------+-------------+---------+++ |a) |Position/status |Executive | | | |Director/PDMR | +--------------+----------------------------+-------------+---------+++ |b) |Initial notification |Initial notification | | |/Amendment | | +--------------+----------------------------+-------------+---------+++ |3 |Details of the issuer, | | |emission allowance market | | |participant, auction | | |platform, auctioneer or | | |auction monitor | +--------------+----------------------------+-------------+---------+++ |a) |Name |Moonpig Group plc | +--------------+----------------------------+-------------+---------+++ |b) |LEI |213800VAYO5KCAXZHK83 | +--------------+----------------------------+-------------+---------+++ |4 |Details of the | | |transaction(s): section to be | | |repeated for (i) each type of | | |instrument; (ii) each type of | | |transaction; (iii) each date; | | |and (iv) each place where | | |transactions have been | | |conducted | +--------------+----------------------------+-------------+---------+++ |a) |Description of the financial|Ordinary Shares of | | |instrument, type of |£0.10 each | | |instrument | | +--------------+----------------------------+-------------+---------+++ | | | +--------------+----------------------------+-------------+---------+++ |Identification|ISIN: GB00BMT9K014 | |code | | +--------------+----------------------------+-------------+---------+++ | | | +--------------+----------------------------+-------------+---------+++ |b) |Nature of the transaction |(1)   Grant of | | | |conditional award | | | |made under the | | | |Moonpig Long Term | | | |Incentive Plan; and | | | | | | | |(2)   Grant of | | | |conditional award | | | |made under the | | | |Moonpig Deferred | | | |Share Bonus Plan | +--------------+----------------------------+-------------+---------+++ |c) |Price(s) and volume(s) | | ||| +--------------+----------------------------+-------------+---------+++ | | |Price(s) |Volume(s)|| +--------------+----------------------------+-------------+---------+++ | | |(1) Nil |625,389 || | | |consideration| || | | | |64,618 || | | |(2) Nil | || | | |consideration| || +--------------+----------------------------+-------------+---------+++ | | | | || +--------------+----------------------------+-------------+---------+++ |d) |Aggregated information |N/A | +--------------+----------------------------+-------------+---------+++ | | | +--------------+----------------------------+-------------+---------+++ |- Aggregated | | |volume | | +--------------+----------------------------+-------------+---------+++ | | | +--------------+----------------------------+-------------+---------+++ |- Price | | +--------------+----------------------------+-------------+---------+++ | | | +--------------+----------------------------+-------------+---------+++ |e) |Date of the transaction |2 July 2024 | +--------------+----------------------------+-------------+---------+++ |f) |Place of the transaction |Outside of a trading | | | |venue | +--------------+----------------------------+-------------+---------+++ Jayne Powell Company Secretary company-secretary@moonpig.com This information was brought to you by Cision http://news.cision.com

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