TLC Accelerates Global Growth with Appointment of Jay Cary as Chief Growth Officer, North America

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We’re excited to announce Jay Cary as TLC Worldwide’s new Chief Growth Officer, North America, a strategic hire poised to amplify our North American expansion and global industry reach. With a 30-year track record in loyalty innovation at Fortune 500 giants like AT&T and American Express, Jay brings unparalleled expertise in driving revenue through partnerships, product development, and multimillion-dollar marketing strategies.

Helping TLC to grow

  • Proven Scale: Jay has managed $500M+ retention and marketing budgets and spearheaded partnerships with global brands at AT&T, directly aligning with TLC’s mission to deliver world-class customer engagement through rewards.
  • Client-to-Leader Insight: “Having partnered with TLC as a client, I’ve seen first hand how their experiential rewards create unmatched loyalty—now I’m thrilled to scale that magic,” says Cary.
  • Cross-Industry Vision: His deep roots in telecom and financial services position TLC to dominate new verticals while strengthening existing partnerships.

CEO Alec Johnson underscores the move: “Jay’s grasp of loyalty and marketing mechanics will be pivotal as we deepen our U.S. footprint and unlock global markets”.

Welcome Aboard, Jay! 

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