Big news at TLC! We’re excited to announce that Jay Cary has joined us as our new Chief Growth Officer, North America – a pivotal move in our continued expansion and our mission to redefine customer engagement and loyalty at scale.
Jay is no stranger to driving impact. With 30+ years of experience at Fortune 500 giants like AT&T and American Express, he’s mastered the art of revenue growth, strategic partnerships, and multimillion-dollar marketing initiatives.
His expertise spans telecom and financial services – industries where customer acquisition and loyalty is a make-or-break game. And even better, Jay has already worked with TLC as a client. He’s seen firsthand how our programs create deep customer connections.
“Having partnered with TLC as a client, I’ve seen first-hand how their experiential rewards create unmatched loyalty – now I’m thrilled to scale that magic,” says Jay.
Alec Johnson, CEO of TLC Worldwide, adds: “Jay’s expertise in loyalty mechanics and data-driven marketing will be a game-changer as we continue strengthening our U.S. presence. His strategic vision will help us unlock new verticals and deliver even greater value for our clients.”
Jay joins TLC at an exciting time – hot on the heels of our private equity partnership with bd-capital, which is fueling our next phase of growth. With his leadership, we’re set to supercharge our North American operations and keep delivering world-class solutions for ambitious brands.
Welcome to the team, Jay!
