An architectural narrative captured through fine art photography
Nestled amidst the rolling hills of Treia in Italy’s Le Marche region, Casa Olivi stands as a testament to the harmonious blend of historical preservation and contemporary minimalism. Originally a 300-year-old farmhouse, this protected structure underwent a meticulous four-year renovation under the guidance of Swiss architects Markus Wespi and Jérôme de Meuron.
Preserving Heritage While Embracing Modernity
The architects faced the challenge of restoring a structure partially damaged by fire in 1995. While the exterior facade, under protection by the Italian Cultural and History Administration, was preserved, the interior was reimagined to reflect a luxurious yet minimalist aesthetic. Traditional elements like the stone walls were retained, while new additions, such as white plastered walls and seamless flooring, introduced a sense of modernity and spaciousness.
The Philosophy Behind the Design
Wespi and de Meuron’s approach centered on creating a dialogue between the old and the new. Their design philosophy emphasized contrast and harmony, allowing historical elements to coexist with contemporary interventions. The result is a space where natural light plays a pivotal role, illuminating textures and materials to evoke a sense of tranquility and introspection.
Capturing the Essence Through Fine Art Photography
At Erica Brenci Studio, we recognized that traditional photography methods might not fully encapsulate the soul of Casa Olivi. To honor its unique character, we employed both digital and film photography, allowing us to capture the nuanced interplay of light, shadow, and material. Film photography, in particular, lent a timeless quality to the images, echoing the villa’s blend of history and modernity.
Our focus was not merely on documenting spaces but on conveying the atmosphere and emotion inherent in each room. By highlighting architectural lines, textures, and the subtle transitions between spaces, we aimed to tell a visual story that resonates with viewers on a deeper level.
Elevating the Brand Through Lifestyle Photography
Beyond architectural shots, we incorporated lifestyle photography to showcase how Casa Olivi functions as a living, breathing space. Capturing moments of daily life—be it a sunlit breakfast nook or the serene ambiance of the infinity pool—adds depth to the narrative and allows potential guests to envision themselves within the space.
This approach not only enhances the visual appeal of the property but also strengthens its brand identity, positioning Casa Olivi as more than just a luxury rental—it’s an experience, a retreat, a home away from home.
Frequently Asked Questions
What is the history behind Casa Olivi?
Casa Olivi is a 300-year-old farmhouse located in Treia, Le Marche, Italy. After suffering partial fire damage in 1995, it underwent a four-year renovation by Swiss architects Markus Wespi and Jérôme de Meuron, transforming it into a minimalist luxury villa.
How does the design balance old and new elements?
The architects preserved the building’s historical exterior while redesigning the interior with modern materials like white plaster and seamless flooring. This blend creates a harmonious contrast between traditional architecture and contemporary design.
Why was film photography chosen for this project?
Film photography offers a depth and texture that complements the villa’s aesthetic. It captures the interplay of light and shadow in a way that digital photography may not, adding a timeless quality to the images.
How does lifestyle photography enhance Casa Olivi’s brand?
Lifestyle photography showcases the villa as a lived-in space, highlighting daily moments and experiences. This approach allows potential guests to connect emotionally with the property, envisioning their own experiences within its walls.
