Iconic basketball legend Dennis Rodman leads the campaign, with returning star Amelia Gray and actor Arthur Chen showcasing Carlos Nazario's vision for the season.
MONTRÉAL, Sept. 17, 2024 /PRNewswire/ -- Moose Knuckles unveils its complete Fall/Winter 2024 collection, marking the full realization of Global Artistic Director Carlos Nazario's debut vision. This expanded range of luxury outerwear and accessories showcases Nazario's unique creative direction, blending the brand's functional Canadian heritage with contemporary urban style.
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Campaign Highlights:
-- The Talent:
-- Dennis Rodman, basketball legend, rule breaker, and pioneer of NBA
style, leads the campaign, returning to Moose Knuckles after his
first collaboration in 2019. Rodman's boundary-pushing style and
larger-than-life personality perfectly embody the brand's bold,
unapologetic spirit.
-- Amelia Gray returns, fresh from her Model of the Year nomination,
reaffirming her status as the quintessential Moose Knuckles woman.
Her continued partnership with the brand not only showcases the
collection's versatility but also emphasizes Moose Knuckles'
commitment to celebrating individuality and empowered style.
-- Arthur Chen, acclaimed Chinese actor and rising global star, joins
the campaign, bringing his bled of youthful energy and international
appeal. Arthur resonates with a new generation of fashion-conscious
consumers. His participation underscores Moose Knuckles' expanding
global presence. Chen was photographed in Shanghai by Edwin Zhang,
whose distinct visual style captures the modern edge of the
collection.
-- The Imagery:
-- Shot by renowned photographer and longtime collaborator Luis Alberto
Rodriguez, with additional photography of Arthur Chen by Edwin
Zhang, the full campaign artfully captures the collection's essence,
balancing audacious style with sophisticated functionality. The
images showcase Moose Knuckles' luxury outerwear in a compelling new
light, emphasizing its evolution while honoring its heritage.
From Carlos Nazario, Global Artistic Director: "The complete Fall/Winter 2024 collection represents the culmination of our vision for Moose Knuckles - a perfect blend of sophistication, functionality, and bold style. Working with Dennis Rodman has been incredible; his fearless approach to fashion and life embodies everything the brand stands for. Paired with Amelia's return, we're showcasing the versatility and appeal of Moose Knuckles to a diverse, authentic, and style-conscious audience."
From Victor Luis, Chairman of Moose Knuckles: "This full collection launch marks a pivotal moment for Moose Knuckles. Carlos has expertly woven his unique fashion perspective with our rich heritage in functional outerwear, resulting in a line that's both innovative and true to our roots. Including Dennis Rodman alongside Amelia Gray perfectly captures the brand's evolution and broad appeal."
Availability:
-- The complete Moose Knuckles Fall/Winter 2024 collection is now available
at select retailers and through Moose Knuckles' owned retail and online
channels.
About Moose Knuckles: Founded in Canada, Moose Knuckles has been a leader in premium outerwear design since its inception. Under Carlos Nazario's artistic direction, the brand continues to push boundaries, blending bold, cosmopolitan influences with its rugged Canadian roots to create a fresh narrative that challenges and excites the fashion world.
For further information please contact: MooseKnuckles@nikecomm.com [mailto:MooseKnuckles@nikecomm.com]
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