Kia and LG Electronics Partner to Showcase New PBV Concepts for Work and Play

    --  Kia and LG Electronics cooperate to present concept models for mobile
        professional and recreational spaces based on Kia's Platform Beyond
        Vehicles (PBVs)
    --  The PV5 Spielraum Studio concept for mobile work and the PV5 Spielraum
        Glow cabin concept for outdoor activities debut at the 2025 Seoul
        Mobility Show
    --  Kia and LG are collaborating to launch the concept models in the second
        half of 2026

SEOUL, South Korea , April 3, 2025 /PRNewswire/ -- Kia Corporation and LG Electronics today announced a partnership to collaborate on the implementation of mobility space solutions based on PBV (Platform Beyond Vehicle) technology.

The companies signed a Memorandum of Understanding (MOU) at the Kia pavilion at the 2025 Seoul Mobility Show, held at KINTEX in Goyang, South Korea, and unveiled concept models for mobile work and recreational spaces that incorporate advanced home appliances into Kia's PBVs.

The agreement brings together Kia's PBV technology and LG's expertise in AI solutions. The companies aim to offer customized space experiences for users, tailored to different lifestyles and work needs, by integrating advanced home appliances into PBVs. This will enable users to transform the vehicle into a personalized office, studio, lounge, etc.

"By offering mobility space solutions that combine automobiles with home appliances, we aim to lead a transformative shift in customers' lifestyles," said Won-Jeong Jeong, Executive Vice President and Head of Korea Business Division at Kia. "This partnership with LG Electronics advances the core value of PBVs, contributing to a new mobility paradigm where vehicles evolve into personalized spaces for living and working."

PV5 Spielraum concepts
Kia and LG are showcasing two PV5 Spielraum concept models at the Kia pavilion during the 2025 Seoul Mobility Show, held from April 4 to 13. The word 'Spielraum' - German for 'play space' - reflects the concept of flexible mobility environments.

    --  Spielraum Studio concept: The Spielraum Studio concept is aimed at solo
        entrepreneurs who travel frequently, requiring both workspace and
        storage. It features LG's AI-powered home appliances, such as its
        modular Stylers, smart mirrors, and coffee machines, which are
        integrated to optimize the PV5's interior. The AI system can monitor the
        user's business schedule, calculate the remaining travel time to the
        destination, and recommend appliance settings accordingly.
    --  Spielraum Glow cabin concept: The Spielraum Glow cabin concept is
        designed to cater to the growing demand for car picnic experiences. It
        includes appliances such as refrigerators, lightwave ovens, and wine
        cellars, seamlessly supporting a wide range of outdoor leisure
        activities. Each appliance has MoodUP(TM) panels that adjust color based
        on the user's preferences, providing a unique experience.

About Kia Corporation

For more information, visit the Kia Global Media Center at www.kianewscenter.com [https://www.kianewscenter.com]

Photo - https://mma.prnewswire.com/media/2657224/Image_1__Spielraum_Studio_concept.jpg [https://mma.prnewswire.com/media/2657224/Image_1__Spielraum_Studio_concept.jpg]
Photo - https://mma.prnewswire.com/media/2657225/Image_2__Spielraum_Glow_cabin_concept.jpg [https://mma.prnewswire.com/media/2657225/Image_2__Spielraum_Glow_cabin_concept.jpg]
PDF - https://mma.prnewswire.com/media/2657226/Kia_and_LG_Electronics_Partner_to_Showcase_New_PBV_Concepts_for_Work_and_Play.pdf [https://mma.prnewswire.com/media/2657226/Kia_and_LG_Electronics_Partner_to_Showcase_New_PBV_Concepts_for_Work_and_Play.pdf]

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CONTACT: Kyeongjin Kim, kyeongjin.kim@kia.com