SAN FRANCISCO, April 28, 2025 /PRNewswire/ -- The global AdTech market [https://www.grandviewresearch.com/industry-analysis/adtech-market-report] size is expected to reach USD 1,580.86 billion by 2030, registering a CAGR of 14.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Driven by demand for data-driven advertising, advancements in programmatic advertising, and AI integration, the market is transforming with a focus on utilizing consumer data to improve ad targeting and campaign performance. Programmatic advertising, which automates ad buying and selling in real-time, is becoming prevalent across digital platforms, optimizing ad buying and improving targeting accuracy. This shift revolutionizes media purchasing and selling, providing more accurate control over ad placement.
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Meanwhile, the market faces growing concerns over privacy laws and data security, with regulations like GDPR and CCPA requiring responsible user data management. Companies are evolving by investing in safer practices and promoting transparency. The phase-out of third-party cookies is driving a focus on alternative solutions. Market leaders such as Google, Amazon, and Meta offer sophisticated targeting and AI-based solutions, while firms like LiveRamp develop cookie-less identity solutions to address compliance and uphold customer trust. Collaborations between SSPs and media platforms optimize publishers' inventory and revenue, shaping the market's future.
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North America dominated the market in 2024, driven by high internet penetration, strong infrastructure, and AI adoption. The U.S. led the region, fueled by programmatic purchasing, AI-powered targeting, and CTV/OTT growth. Key players, including Google, The Trade Desk, Adobe, and Magnite, drive industry trends through innovative solutions, mergers and acquisitions. They focus on end-user concentration, offering transparent data practices and interactive ad experiences. The growth of CTV and FAST platforms provides new opportunities for marketers, with commercials that are shoppable and sponsored content enhancing viewer engagement. These players position the U.S. as a leader in digital ad innovation.
Read full market research report on AdTech Market with TOC - AdTech Market Size, Share & Trends Analysis Report By Platform (Mobile, Web), By Solution (Demand-Side Platforms, Supply-Side Platforms), By Advertising Type, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2025 - 2030 [https://www.grandviewresearch.com/industry-analysis/adtech-market-report]
AdTech Market Report Highlights:
-- Based on solution, the demand-side platforms (DSPs) segment dominated
the market with a revenue share of 33% in 2024. DSPs enable real-time
bidding and targeting of particular audiences, leveraging AI and machine
learning to optimize ad spend and ROI. The segment is likely to retain
their leading position as programmatic advertising grows.
-- Search advertising held the largest market share in 2024, driven by its
ability to deliver targeted ads based on user intent. AI and machine
learning have enhanced their effectiveness, and it is likely to continue
growing as a key performance-led marketing strategy.
-- The mobile platform segment dominated the market in 2024, driven by
smartphone adoption, mobile internet penetration, and mobile-first
behavior. Advancements in AI and machine learning enabled targeted ads,
while 5G integration enhanced performance, making mobile the preferred
platform for advertisers.
-- North America dominated the market in 2024 with over 35% share, driven
by strong digital infrastructure, high internet penetration, and AI
adoption. The growth of OTT and CTV platforms also created new
opportunities for marketers, fueling further market expansion.
AdTech Market Segmentation
Grand View Research has segmented the global AdTech market based on solution, advertising type, enterprise size, platform, industry vertical, and region:
AdTech Market - Solution Outlook (Revenue, USD Million, 2018 - 2030)
-- Demand-Side Platforms (DSPs) -- Supply-Side Platforms (SSPs) -- Ad Networks -- Data Management Platforms (DMPs) -- OthersAdTech Market - Advertising Type Outlook (Revenue, USD Million, 2018 - 2030)
-- Programmatic Advertising -- Search Advertising -- Display Advertising -- Mobile Advertising -- Email Marketing -- Native Advertising -- OthersAdTech Market - Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
-- Small and Medium Enterprise (SME) -- Large EnterpriseAdTech Market - Platform Outlook (Revenue, USD Million, 2018 - 2030)
-- Mobile -- Web -- OthersAdTech Industry Vertical Outlook (Revenue, USD Million, 2018 - 2030)
-- Media & Entertainment -- BFSI -- Education -- Retail & Consumer Goods -- IT & Telecom -- Healthcare -- OthersAdTech Regional Outlook (Revenue, USD Million, 2018 - 2030)
-- North America
-- U.S.
-- Canada
-- Mexico
-- Europe
-- Germany
-- UK
-- France
-- Asia Pacific
-- China
-- Japan
-- India
-- South Korea
-- Australia
-- Latin America
-- Brazil
-- MEA
-- Saudi Arabia
-- UAE
-- South Africa
List of Key Players in the AdTech Market
-- Adobe
-- Alibaba Group Holding Limited
-- Amazon.com, Inc.
-- Criteo
-- Facebook Incorporation
-- Google Incorporation
-- Microsoft Incorporation
-- SpotX
-- Twitter Incorporation
-- Verizon
Check out more related studies published by Grand View Research:
-- Marketing Technology Market
[https://www.grandviewresearch.com/industry-analysis/marketing-technolog
y-martech-market-report] - The global marketing technology market size
is anticipated to reach USD 1,379.27 billion in 2030 and is projected to
grow at a CAGR of 19.9% from 2025 to 2030, according to a new report by
Grand View Research, Inc.
-- Smart Advertising Services Market
[https://www.grandviewresearch.com/industry-analysis/smart-advertising-s
ervices-market-report] - The global smart advertising services market
size is expected to reach USD 1.87 trillion by 2030, expanding at a CAGR
of 20.4% during the forecast period, according to a new report by Grand
View Research, Inc. Advertisers have realized that presenting
high-quality digital media on digital displays is particularly helping
in capturing consumer attention, encouraging consumer interaction, and
increasing brand recognition, which is particularly driving the demand
for smart advertising services.
-- U.S. AdTech Market
[https://www.grandviewresearch.com/industry-analysis/us-adtech-market-re
port] - The U.S. AdTech market size is expected to reach USD 576.59
billion by 2030 and is projected to grow at a CAGR of 11.4% from 2024 to
2030. The U.S. market growth expansion is due to its economic power,
technological advancements, large consumer base, and favorable
regulatory environment, allowing companies to develop and implement
advanced advertising technologies and reach their target audience
effectively. Several key trends such as the increasing significance of
Connected TV (CTV), subtle integration of consumer experiences, and
increasing importance of geotargeting, hyper-personalization, and
contextual advertising strategies are fueling the market growth.
About Grand View Research
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