FleishmanHillard announced the appointment of Adrienne Connell as managing director of its Canada operations. Connell will oversee strategic direction, growth and client service across the agency’s Canadian markets as the firm continues to evolve its presence in the region. She will report to Della Sweetman, president, Americas and chief strategy officer.
The appointment coincides with the agency’s rebrand from FleishmanHillard Highroad in the region to FleishmanHillard, aligning with a renewed global strategy focused on leveraging data, AI and executive advisory solutions to help C-suite leaders navigate a complex, multi-stakeholder environment.
“Adrienne’s ability to integrate data, strategic planning and creativity with trusted counsel is exactly what clients need in this moment,” said Sweetman. “Our colleagues in Canada play a critical role in our growth priorities and Adrienne’s appointment reflects our commitment to empowering this market with the full breadth of FleishmanHillard’s global capabilities — delivered through strong, locally attuned leadership.”
Connell brings more than 25 years of experience in marketing and communications, working with some of Canada’s most recognized brands to drive business and brand outcomes. Since 2022, she has led core service offerings for FleishmanHillard Highroad, helping integrate strategy, digital and analytics across client work. She also led the agency’s Brand Marketing practice, delivering measurable results in sectors including Consumer, Food, Agriculture and Beverage, Health and Life Sciences and Financial and Professional Services.
“I am excited to lead FleishmanHillard in Canada at such an important moment for our company and country,” said Connell.“At a time when our clients are seeking support to manage uncertainty all around them, we are leading with innovation to solve problems and seize opportunities.”
“Canadian leaders are navigating complex challenges shaped by international dynamics. The way organizations communicate — internally and publicly — plays a critical role in whether they lead with hesitation or confidence. Every business decision is tied to communication. We empower our clients by combining expert guidance with data-driven insights, innovative AI and our proprietary virtual audience platform, SAGE.”
Earlier in her career, Connell held marketing, digital and business development roles within the agency and at Torstar Corporation, one of Canada’s leading media and data organizations. She earned a Bachelor of Business Administration from the Schulich School of Business in Toronto.
Her appointment follows several recent market leadership announcements — including Atiwat Krisintu in Bangkok, Mei Lee in Singapore, Madhulika Ojha in India and Marshall Manson in the United Kingdom — as FleishmanHillard continues to invest in regional leaders who deliver trusted counsel and measurable impact on a global scale.
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