Agency Veteran and Strategic Advisor to Global Brands Will Lead Growth and Innovation Across West Coast
FleishmanHillard today announced the appointment of Kristin Hollins as general manager for California. In this role, Hollins will oversee the agency’s strategy and operations across San Francisco, Los Angeles, San Diego, Orange County and Sacramento, with a focus on client experience, growth, talent development and cross-market integration. She will report to Della Sweetman, president, Americas and chief strategy officer.
Hollins brings more than 30 years of experience advising organizations across sectors that define California’s economy — including technology, health and life sciences, energy and commerce. Recently, she led FleishmanHillard’s San Francisco office. She is also the Page Up co-chair of the Western Region for the Arthur W. Page Society, the leading global association for senior communications executives.
“California is one of our most influential markets where innovation and industry intersect daily,” said Sweetman. “Kristin brings superior business acumen, depth of market, sector and discipline expertise, and a client- and people-centric focus that will help deliver against a ‘One California’ strategy with confidence.”
FleishmanHillard’s sector expertise across California is a strong representation of the region’s business and growth opportunities spanning technology, health and life sciences, food and agribusiness, and retail, sports and lifestyle, which is noteworthy with the Super Bowl, FIFA World Cup and Olympics all taking place in California over the next few years. The team leads advisory and modern communications capabilities, including business transformation, corporate affairs, brand impact, influencer, digital and social, strategic planning and creative.
Hollins previously served as CEO of Revere (a division of Edelman), where she expanded the firm’s integrated marketing capabilities with sector-leading clients in AI and e-commerce and launched its European business. Earlier in her career, she led some of FleishmanHillard’s largest technology accounts and served as the corporate reputation lead for the Americas, helping companies develop data-driven positioning and executive visibility platforms.
In San Francisco, Hollins built the agency’s corporate reputation team with a full-service practice spanning corporate brand, internal communications, issues management, executive thought leadership and high-impact media relations. Her work has helped shape the reputations of organizations across industries and geographies. Hollins is also an experienced convenor of thought leadership platforms, having led activations at the World Economic Forum in Davos, the Milken Institute, the Aspen Ideas Festival and more.
“I entered communications at a time when technology was utterly transforming the way we communicate, commerce was conducted and businesses operated,” Hollins said. “There was no better place to be than at an agency in California in the heart of that transformation. Today, technology, particularly AI and access to vast amounts of audience data, is again reshaping our field. I can think of no better place than FleishmanHillard in California to lead in this moment. I’m incredibly excited for what the future holds for our teams and our clients.”
Hollins’ appointment reflects FleishmanHillard’s continued investment in market leadership that combines regional fluency with global insight. It follows a series of strategic leadership announcements across key markets, including Atiwat Krisintu in Bangkok, Mei Lee in Singapore, Madhulika Ojha in India, Adrienne Connell in Canada and Marshall Manson in the United Kingdom — underscoring the agency’s commitment to delivering business-critical communications strategy for the world’s most ambitious brands.
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