We asked Silvia how was her experience with us and this is what she wrote. Thank you for your time and your inspiring words.
Text posted in Silvia’s Linkedin:
Before joining Coleo, I had always worked in retail — as a Visual Merchandiser. I had learned how to improve KPIs, how to spot what works (and what doesn’t), how to dress mannequins, and how to keep up with the frenetic pace of fashion seasons.
I’ve always said fashion was my biggest passion — but I was only seeing one side of it: the visible one.
These last few months, Coleo taught me the part the industry rarely shows: the end of the cycle. The garments no one wears anymore. The ones that are discarded, thrown away. And how much can still be done with them.
Suddenly, I began to look differently at the clothes I’d always worked with. Where I once saw only shapes, colours and sizes, I started seeing composition, recyclability, and potential.
I saw what traceability really means — that complicated concept I once struggled to grasp during my bachelor’s degree. I finally understood what textile-to-textile is and how it actually works. I saw the complexity of sorting and the sheer volume of garments consumers throw away every single day.
And I saw first-hand just how much it takes to turn a pile of discarded textiles into something usable again.
Now I’m going back to retail — but with a new perspective.
I still want products to look beautiful.
But now, I also want them to have meaning.
I want every garment to say a little more.
I want materials that are consciously chosen.
And I want customers to understand that each product has a future — and that sustainability lives in every decision we make, big or small.
It was really rewarding to communicate a new way to do fashion. A new perspective for this industry. And I will keep communicating from a store, face-to-face to the client.
Thank you, Coleo, for showing me that waste isn’t the end. It can be the beginning.
Silvia Fernández Cerviño – Communication specialist intern
