Article
September 4, 2025
FleishmanHillard today announced the appointment of EJ Kim as global managing director of TRUE Global Intelligence, the agency’s global research, analytics and intelligence consultancy. This leadership move signals the next phase of growth for FleishmanHillard’s intelligence capability as a central driver of strategic innovation and business impact.
TRUE Global Intelligence connects Omnicom’s industry-leading data stack with proprietary measurement frameworks, data and AI-powered audience insight tools and consulting-grade analysis. This award-winning approach sets a new standard for data-driven intelligence, blending smart data and methodological rigor with bold creative experimentation. By applying counselor-driven AI-powered solutions, the intelligence team accelerates analysis, sharpens strategy and unlocks more dynamic client programs, helping brands drive growth, shift perception and prove value at every stage of the communications cycle.
“EJ’s appointment reinforces our commitment to have intelligence sit at the center of how we work and deliver value for clients,” said J.J. Carter, FleishmanHillard president and CEO. “We are embedding data-driven insight and advanced analytics in every aspect of our business, guiding smarter decisions, sharper strategy and more meaningful outcomes. With EJ’s leadership, TRUE Global Intelligence will power our ambition to help clients navigate complexity, seize opportunity, anticipate change and achieve results that matter.”
“I am truly excited for the opportunity to bring substance to innovation, ensuring that the intelligence we deliver is not just fast but thoughtful, rigorous and built to last,” said Kim. “This is a pivotal moment for intelligence to lead not follow and what sets us apart is not just the data at our fingertips but how we apply critical thinking and creative rigor to turn that data into insight and action. As AI transforms how we work, the real power lies in how we think — through critical reasoning, methodological discipline and the ability to make these tools work harder for real outcomes. I’m proud to help shape what’s next alongside a team that believes how we get there matters just as much as where we’re headed.”
A seasoned intelligence strategist, Kim brings deep experience in building, scaling and transforming insights and analytics functions into strategic solutions-focused consulting capabilities. She has established practices from the ground up, led successful post-M&A integrations and has a proven track record of evolving intelligence offerings to help organizations turn complexity into clarity and insight into influence. Prior to joining FleishmanHillard, Kim served as executive vice president and head of Nexus, Weber Shandwick’s global center of excellence for analytics and innovation. A recognized thought leader and change agent, she also co-founded NNABI, an award-winning science-backed wellness brand focused on perimenopause care, demonstrating her entrepreneurial mindset and commitment to purpose-driven innovation.
Kim’s appointment follows a series of strategic leadership announcements across FleishmanHillard’s global network, underscoring the agency’s commitment to data-driven insight, innovation and measurable client impact.
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