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We produced the first avatar-based fashion film created in real-time and introduced H&M’s metaverse. Made at a live event, the film featured the guests’ digital doubles dancing in a virtual catwalk while wearing the collection. A project powered by a video game engine and rendered in real-time.
H&M asked us to design a launch their high-fashion Innovation Circular Design Story collection. They were looking for an impactful idea that would create a massive amount of buzz and hype around the collection.
Feijoo-Montenegro
