Gira is launching a new multiclient study, Fats in European Bakery Markets: Applications and Key Trends (2018–2030).
This in-depth analysis explores how butter, blends, and vegetable fats are shaping Europe’s bakery sector – revealing key market trends, innovation drivers, and strategic opportunities across six major countries.
Why this Fats in European Bakery Markets Study Matters Today? Europe’s bakery industry is witnessing a change in how fats are sourced, formulated, and used. From sustainability challenges and cost volatility to evolving consumer expectations, fats are at the centre of this transformation. Gira’s study on fat usage in the European bakery market provides the insights needed to anticipate future bakery trends, identify growth opportunities, and define the strategies that will ensure long-term competitiveness and success across the European bakery value chain.
Publication: January 2026
Discover more about the study here
