Fenty Beauty — Wildbytes Innovation Agency

For Fenty Beauty’s launch in Spain, we produced the world’s first live-created fan campaign — an electrifying experience where guests became the protagonists of an instant fashion film alongside Rihanna. Through a series of striking, life-sized sets inspired by Fenty products, each visitor stepped into the brand’s universe and transformed their individuality into performance.

The space unfolded as a vibrant playground of makeup, music, and movement. Within a labyrinth of interactive stations and dynamic film sets, a real-time digital pipeline captured and edited every moment, delivering an immediate, high-end campaign that celebrated beauty, creativity, and empowerment.