The Mind Company, a developer of award-winning mental fitness apps, today announced the release of its new app, Spark. A first-of-its-kind daily puzzle app, Spark promotes real-world knowledge, offering users a fun and engaging way to learn something new every day. As attention spans shrink and “doomscrolling” dominates downtime, The Mind Company and Spark stand as a challenger. With handcrafted puzzles covering topics like history, science, pop culture, and more, users will pick up facts as they play, naturally expanding their knowledge. Spark joins The Mind Company’s suite of acclaimed, science-backed apps—Elevate (Apple’s 2014 App of the Year) and Balance (Google’s 2021 App of the Year)—advancing its mission to deliver daily tools to cultivate a calm, sharp, and knowledgeable mind.
Every Spark puzzle is handcrafted by experts, filled with delightful wordplay and real-world knowledge, all tied together by a clever daily theme. From blue whales to blue cheese, Wonders of the World to Wicked, Spark users develop a new perspective by playing games, including:
- Links: Place cards in a grid to make surprising connections.
- Chrono: Put related events in chronological order on a timeline.
- This or That: Categorize facts/items to make playful, unexpected contrasts.
“We built Spark for the person who can’t stop asking why, the person who enjoys expanding their cultural and historical knowledge,” said Chandi Deitmer, Senior Puzzle Editor at The Mind Company. “Our team curates every puzzle to spark your curiosity and act as a little doorway into how the world works, connecting broad cultural links into a cohesive journey. We want users to walk away with a tangible piece of knowledge after just a few minutes of play each day.”
As players solve the three daily puzzles, they will receive a gold, silver, or bronze medal, as well as knowledge points, allowing for progress tracking within the app. Spark is available on iOS and Android. Every daily game is free to play on iOS and Android, but users can unlock the full puzzle archive with a paid subscription ($11.99 per year).
“The release of Spark furthers our mission of creating a comprehensive approach towards improving the mind. Spark replaces mindless scrolling with positive, beneficial screentime,” Jesse Pickard, Founder & CEO of The Mind Company, added. “With Spark, we’re not only helping people expand their knowledge, but also building a community of curious individuals driven by personal growth and discovery."
Recent studies have exposed an upward trend within AI users, known as "cognitive offloading”, which essentially describes the delegation of any complex thinking and problem-solving to LLMs. This reallocation of brainpower is perpetuating a dependence on AI technologies, worsening users’ critical thinking skills. Spark stands as an adversary to this AI-dependence, placing its users in a new kind of screenplay that taps their brain power and problem-solving skills to solve short, human-crafted puzzles, making them measurably more knowledgeable. Paired alongside The Mind Company's other apps (Elevate and Balance), users can take control of their online time, building daily habits for a more purposeful and mentally rewarding experience.
The launch of Spark marks The Mind Company’s first major release since rebranding from Elevate Labs. This shift reflects The Mind Company’s evolution from brain training to total mental fitness, envisioning a world where every moment on your phone strengthens your mind instead of draining it. To learn more about The Mind Company and its mission to sharpen minds, cultivate calm, and unlock new knowledge every day, visit themindcompany.com. Spark is now available for download on the App Store and Google Play.
About The Mind Company
The Mind Company is at the forefront of mental fitness and firmly believes that caring for your mind is just as important as caring for your body. It has a portfolio of award-winning, science-backed apps built to bring mental fitness to every mind, every day. Through Elevate, Balance, and the upcoming Spark app, The Mind Company helps millions of people around the world improve key cognitive and mental wellness skills. Elevate, named Apple’s App of the Year, boosts real-world skills like reading, math, and memory through engaging brain training games and puzzles. Balance, selected as Google Play’s Best App, delivers personalized meditations and wellness tools to improve stress, sleep, focus, and mood. And Spark, coming soon, makes learning and discovery feel effortless through delightful daily puzzles designed to expand your knowledge of the world. Rooted in research and powered by technology, The Mind Company is making daily mental care easy to fit into your existing routine. Learn more at themindcompany.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251112891470/en/
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