Moonpig Group Plc - Director/PDMR Shareholding

Moonpig Group plc NOTIFICATION OF TRANSACTIONS OF PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES 4 July 2024 Moonpig Group plc was notified by Andy MacKinnon, a Director, of the following transactions on 4 July 2024. Pre-IPO legacy awards The performance period for the legacy pre-IPO awards ended on 30 April 2023, with vesting subject to revenue (50% weighting) and Adjusted EBITDA (50% weighting). For both of these financial performance conditions, the maximum target was met. The awards were payable half in cash and half in shares (based on the share price at Admission) in two tranches. The first tranche vested on 30 April 2023 and both the cash and share elements were paid in July 2023. The income tax and national insurance contributions due on the share element of the award were deducted from the net cash element of the award. The second tranche of the cash award was paid in May 2024 and the second tranche of the share award vested on 4 July 2024. The final tranche of 198,215 shares were allotted to the Director on 4 July 2024, and 93,489 shares were sold to cover the income tax and National Insurance liability at a price of £1.824816 per share. Income tax and National Insurance contributions have been deducted from both the cash and share elements of the award. LTIP award The performance period for the LTIP awards that were granted at IPO in 2021 ended on 30 April 2024.  The TSR target was not met, however the threshold target of 14.5p per share for the Adjusted pre-tax EPS condition was met and therefore 12.5% of the awards have vested. As a result 20,089 shares were allotted to the Director on 4 July 2024 for nil consideration. The Director immediately sold 9,490 shares at a price of £1.824816 per share to cover income tax and NI liabilities and dealing costs. The balance of shares not sold to cover income tax, NI and dealing costs are subject to a two-year post-vesting holding period. Following the transactions Andy MacKinnon holds 1,000,374 shares in Moonpig Group plc, representing 454% of his salary.  The shareholding requirement for a Director is 300% of salary. The relevant notifications set out below is provided in accordance with the requirements of Article 19 of the EU Market Abuse Regulation. Moonpig Group plc NOTIFICATION OF TRANSACTIONS OF PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES +--------------+----------------------------+-------------------+---------+----- -++ |1 |Details of the person | | |discharging managerial | | |responsibilities / person | | |closely associated | +--------------+----------------------------+-------------------+---------+----- -++ |a) |Name |Andy MacKinnon | +--------------+----------------------------+-------------------+---------+----- -++ |2 |Reason for the notification | +--------------+----------------------------+-------------------+---------+----- -++ |a) |Position/status |Executive | | | |Director/PDMR | +--------------+----------------------------+-------------------+---------+----- -++ |b) |Initial notification |Initial notification | | |/Amendment | | +--------------+----------------------------+-------------------+---------+----- -++ |3 |Details of the issuer, | | |emission allowance market | | |participant, auction | | |platform, auctioneer or | | |auction monitor | +--------------+----------------------------+-------------------+---------+----- -++ |a) |Name |Moonpig Group plc | +--------------+----------------------------+-------------------+---------+----- -++ |b) |LEI |213800VAYO5KCAXZHK83 | +--------------+----------------------------+-------------------+---------+----- -++ |4 |Details of the | | |transaction(s): section to be | | |repeated for (i) each type of | | |instrument; (ii) each type of | | |transaction; (iii) each date; | | |and (iv) each place where | | |transactions have been | | |conducted | +--------------+----------------------------+-------------------+---------+----- -++ |a) |Description of the financial|Ordinary Shares of | | |instrument, type of |£0.10 each | | |instrument | | +--------------+----------------------------+-------------------+---------+----- -++ | | | +--------------+----------------------------+-------------------+---------+----- -++ |Identification|ISIN: GB00BMT9K014 | |code | | +--------------+----------------------------+-------------------+---------+----- -++ | | | +--------------+----------------------------+-------------------+---------+----- -++ |b) |Nature of the transaction |(1)      Allotment | | | |of new issue shares | | | |to satisfy final | | | |tranche of pre-IPO | | | |legacy share award | | | | | | | |(2)      Sale of | | | |shares awarded under | | | |final tranche of pre | | | |-IPO legacy share | | | |award | | | | | | | |(3)      Allotment | | | |of new shares under | | | |LTIP award | | | | | | | |(4)      Sale of | | | |sufficient shares to | | | |cover income tax and | | | |national insurance | | | |due on shares | | | |vesting under LTIP | | | |award | +--------------+----------------------------+-------------------+---------+----- -++ |c) |Price(s) and volume(s) | | | || +--------------+----------------------------+-------------------+---------+----- -++ | | |Price(s) |Volume(s)| | +--------------+----------------------------+-------------------+---------+----- -++ | | |Nil cost awards |198,215 | | +--------------+----------------------------+-------------------+---------+----- -++ | | |£1.824816 per share|93,489 | | +--------------+----------------------------+-------------------+---------+----- -++ | | | |Nil cost |20,089|| | | | |awards | || +--------------+----------------------------+-------------------+---------+----- -++ | | | |£1.824816|9,490 || | | | |per share| || +--------------+----------------------------+-------------------+---------+----- -++ |d) |Aggregated information |N/A | +--------------+----------------------------+-------------------+---------+----- -++ | | | +--------------+----------------------------+-------------------+---------+----- -++ |- Aggregated |N/A | |volume | | +--------------+----------------------------+-------------------+---------+----- -++ |- Price |N/A | +--------------+----------------------------+-------------------+---------+----- -++ | | | +--------------+----------------------------+-------------------+---------+----- -++ |e) |Date of the transaction |4 July 2024 | +--------------+----------------------------+-------------------+---------+----- -++ |f) |Place of the transaction |(1)   and (3) | | | |Outside of a trading | | | |venue | | | | | | | |(2)   and (4) XLON | +--------------+----------------------------+-------------------+---------+----- -++ Jayne Powell Company Secretary company-secretary@moonpig.com This information was brought to you by Cision http://news.cision.com

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