The Argentine Polo Association (AAP) and Tennium have announced a strategic partnership that marks the beginning of a new era for the Argentine Open Polo Championship in Palermo, the most important tournament in world polo.
The agreement aims to drive the comprehensive development of the Argentine Open by strengthening its commercial growth, expanding opportunities for engagement with leading brands, enhancing the overall event experience, and consolidating its position among the world’s premier international sporting properties.
The partnership brings together the institutional leadership of the AAP, which has been responsible for preserving and developing the legacy of Argentine polo for more than a century, with Tennium’s extensive experience in the management and commercial development of world-class sporting events.
Together, the two organizations will work to create new opportunities for growth while preserving the essence that has made the Argentine Open an enduring symbol of the sport.
“The Argentine Open Polo Championship is much more than a tournament: it is an icon of Argentine sport and an undisputed global benchmark for polo. At Tennium, we are proud to support the Argentine Polo Association as it enters this new chapter. We share the vision of continuing to grow the Open, creating new opportunities for its commercial partners, attracting brands that share its values, and enriching the experience of everyone involved in this unique event, while always respecting the history and essence that have made it a global reference for more than a century,” said Martín Hughes, Tennium Partner and Director for Latin America.
“The addition of the Argentine Open Polo Championship to Tennium’s portfolio, in collaboration with the AAP, represents a natural step in our growth and diversification strategy. Following our recent expansion into new sporting disciplines, we are placing our experience and professionalism at the service of one of the world’s most prestigious competitions, with the aim of supporting its continued international development,” said Kristoff Puelinckx, CEO and Founder of Tennium.
Benjamín Araya, President of the Argentine Polo Association, added: “Argentina’s leadership in polo is the result of the work of generations who made excellence a permanent commitment. As an Association, our responsibility is to continue strengthening this ecosystem and carrying it forward into the future. The Argentine Open is not only the most important tournament in the world; it is the ultimate expression of everything Argentine polo represents. This partnership will allow us to continue evolving, expand its international reach, and create new opportunities for the development of our sport.”
This collaboration reflects a shared vision: to build upon a history of excellence, attract new strategic partners, and further consolidate the Argentine Open Polo Championship as a leading sports and entertainment property for both the public and the brands seeking to associate themselves with an event unlike any other in the world.
The legacy continues. The future begins.
