Formula 1 and Consumable today announced the launch of the F1 Audio Network, an audio extension of Formula 1 media. The network gives brands a new way to reach racing’s growing fanbase through premium, sound-on ad experiences across mobile apps and an extended audio ecosystem.
F1 popularity continues to expand globally, building significant momentum in the U.S. Fans take that passion far beyond race weekend as they stream races, listen to commentary, follow the drivers and teams, and stay close to the sport throughout the week. The F1 Audio Network brings those fans within reach, creating a new audio channel for brands to connect with them at scale.
“Formula 1 fandom doesn't stop when the race ends,” said Mark Levin, CEO of Consumable. “With the F1 Audio Network, we're taking the passion and attention for Formula 1 and making it addressable, measurable, and available at scale. For brands, this opens up an entirely new way to participate in F1 fandom and engage listeners where they are.”
Built and operated by Consumable, the network runs on the company's audio platform, which reaches more than 220 million Comscore-verified users each month in the U.S., more than 830 million globally, and delivers more than 30 billion monthly audio impressions. Every placement is sound-on and brand-safe, with near-zero invalid traffic across the Consumable ecosystem.
“Formula 1 is always looking for new ways to deepen the experience for our fans and create more value for our commercial partners. The F1 Audio Network connects brands with our fanbase during lean-in everyday moments and creates new ways to engage off the track,” said Tom Trinick, Global Head of Digital Advertising Sales & Content Partnerships at Formula 1.
Visual Audio, Consumable's sound-on, full-screen audio format, brings the energy and visual identity of Formula 1 into an immersive mobile experience, designed to reach fans in high-attention moments throughout the day, beyond the race.
The network is powered by PODiQ, Consumable's identity and intelligence technology built on listener signals, to make F1 audiences addressable and actionable for brands. This audio infrastructure provides the scale, delivery, and measurement required to turn that audience into a durable advertising channel.
The F1 Audio Network is available to brands and agencies now. To plan a campaign, contact sales@consumable.com.
About Consumable
Consumable is an audio advertising technology company that connects brands with audiences in premium, sound-on, brand-safe environments. Its platform spans the highly-immersive Visual Audio ad format, PODiQ, its identity and intelligence solution built on listener signals, and the audio infrastructure that connects premium supply with advertiser demand across an expanded audio ecosystem of mobile apps, and 220M+ Comscore-verified listeners across the US. Learn more at consumable.com.
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