Founding general manager Sophis Kasemsahasin to retire after a storied career of over 25 years in communications
Bangkok, Jan. 22, 2025 – FleishmanHillard today announced the appointment of Atiwat Krisintu as general manager of its Bangkok office. In this role, he will be responsible for expanding the agency’s offerings and strengthening its market position as the communications experts who deliver both strategy and impactful implementation to drive business outcomes for clients in Thailand. He will report to Joanne Wong, Asia Pacific president and senior partner at FleishmanHillard.
Krisintu brings nearly 30 years of corporate strategy and management consulting experience, most recently serving as Director of Strategy & Business Design at Deloitte Consulting in Bangkok.
“As a seasoned leader with a proven ability to solve complex business challenges and inform high-level strategies for both global and Thai organizations, Atiwat brings invaluable expertise to our team,” said Wong. “Building on the solid foundation and stellar reputation that our team in Thailand has established, we are confident that Atiwat will help us further enhance our capabilities, engage deeper with the C-suite and elevate our position as a business-critical advisor. We are thrilled to welcome him to our team.”
Wong continued: “In today’s increasingly complex business ecosystem, clients demand communications services that are bespoke, agile and outcome driven. They expect agency partners to offer not only expertise in crafting strategies aligned with business needs and context, but to also execute them with precision and impact. Elevating FleishmanHillard to this unique and competitive position in the APAC region is a top strategic priority for us in 2025, and Atiwat and the Thailand office will play a key role in helping us achieve this vision.”
Krisintu succeeds Sophis Kasemsahasin, who is retiring after over 25 years in the communications industry, including a successful 11-year tenure at FleishmanHillard, during which she established the Bangkok operation in 2013 and grew it into one of the most reputable agencies in Thailand today.
“We are immensely grateful for Sophis’ significant contributions to our Bangkok operations. Her vision, leadership and unwavering dedication have left an indelible mark on our people, our clients and the industry as a whole,” Wong said. “Under her management, Thailand has been a key and growing part of our APAC business for over a decade, and we look forward to the next stage of success under Atiwat’s leadership.”
In addition to his role at Deloitte Consulting, Krisintu has held senior positions at leading global and Thai organizations, including SIAM MAKRO Group, Central Marketing Group, the Coca-Cola Company, AIM Research & Consulting, Publicis and Research International. He holds a bachelor’s degree in economics from the Wharton School at the University of Pennsylvania.
Commenting on his new role, Krisintu said: “It is truly tremendous to step into the role of general manager for a team as talented, motivated and collaborative as the one that Sophis has built. I am excited to work alongside this incredible group and add value for both our clients and teams.
By drawing on my experience, I am committed to strengthening our strategic advisory services, expanding our reach through the wider global FleishmanHillard and Omnicom networks and delivering impactful solutions that meet the evolving needs of the market. Together, we will build on the success of the Bangkok office and take it to even greater heights.”
FleishmanHillard Bangkok is a key player in the agency’s global and APAC network, providing deep expertise to a wide range of multinational and local clients across corporate, healthcare, financial services, technology, consumer goods, lifestyle and entertainment sectors. The office has garnered numerous accolades, including at the 2024 PR Awards for Best Event-led PR Campaign (Gold), 2024 Marketing Excellence Awards Thailand for Excellence in Integrated Marketing (Bronze), 2023 Marketing Association of Thailand for Sustainable Marketing Campaign (Bronze) and recognition as a finalist for Thailand PR Agency of the Year by Campaign Asia Pacific in 2023.
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.
About Omnicom PR Group (OPRG)
Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies FleishmanHillard, Ketchum, Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation.
OPRG is part of Omnicom (NYSE: OMC). www.TeamOPRG.com.
For more information please contact:
Yaninee Kasitaranon
FleishmanHillard Thailand
Mobile: +66 85 9533330
Email: [email protected]
