Top 10 Social Media Management Tools for Agencies

If you work for a social media agency, you know the ins and outs of managing campaigns, clients, and content. However, you may also know how messy things can get without the right tools to simplify your workflow. 

This is why you need a solid social media management platform to help you cover all your bases and focus on your goals. Still, with so many options available, it’s tough to know which one deserves your money.

To help you, we’ve compiled a list of the top 10 social media management tools that agencies actually use and like. We looked at features, ease of use, analytics, collaboration tools, and feedback from real teams. Let’s take a look and see which one fits your agency best!

Short Summary

• SocialBee is a powerful social media tool for agencies, offering separate workspaces, AI-powered content creation, post scheduling, team collaboration, and easy performance tracking with shareable PDF reports. Plans start at $29/month, and you can try it free for 14 days.
• Buffer is a good pick if you like things simple and clean. It helps you schedule posts, repurpose content, and manage all your accounts without feeling overwhelmed. Pricing starts at $6/month per channel, and there’s a free plan, too.
• SocialPilot works well for agencies or freelancers juggling multiple clients. You get a visual content calendar, custom reporting, and built-in editing tools without the complicated setup. Plans start at $30/month.
• Hootsuite has been around for a while and covers everything an agency needs, from scheduling to analytics to social listening. It’s powerful but a bit pricey, starting at $99/month.
• Sprout Social is ideal if you’re part of a larger team and need strong analytics and collaboration tools. It helps you track what’s working, monitor keywords, and align with sales or support teams. Pricing starts at $249/month.
• Loomly is a nice option if you want something easy to use for planning and scheduling content. You can also manage your brand assets, get post suggestions, and work smoothly with your team. Plans start at $35/month.
• Sendible is especially useful for marketing teams that want a balance between simplicity and functionality. It’s great for customizing posts and keeping everything on track. Pricing starts at $29/month.
• Oktopost is built for B2B marketers and focuses on real business results like leads and conversions. It’s strong on LinkedIn and gives you analytics tied to actual ROI. Pricing starts at $65/month.
• Agorapulse makes it easy to stay on top of messages, comments, and mentions across platforms. It also helps with scheduling and reporting, and the customer support is a plus. Pricing starts at €69/month with a 30-day free trial.
• CoSchedule is a great all-in-one option if you also need to manage blog posts, email campaigns, or projects. The calendar view makes planning simple, and features like ReQueue help fill content gaps. Starter plans begin at $39/month per user.

Table of Contents

What Key Features to Look for in a Social Media Tool as a Marketing Agency:

1. Manage multiple clients and accounts in one place
2. Schedule and automate posts in advance
3. Approve and collaborate with team members and clients easily
4. Track and respond to comments and messages in one inbox
5. Track performance and generate reports

1. Manage Multiple Clients and Accounts in One Place

If you’re running an agency, you probably have lots of clients, each with their own social media accounts to manage. 

To keep things from getting chaotic, you need a tool where you can handle everything in one place. Plus, being able to switch between clients without constantly logging in and out saves a ton of time and frustration.

Look for social media management software that’s easy to use, keeps each client’s work neatly separated, and stores everything safely to keep your clients’ data secure.

2. Schedule and Automate Posts in Advance

If you want to keep your social media presence consistent without last-minute rushes, planning and scheduling ahead really helps. It’s way easier when you’re using a tool that lets you schedule and automate posts for all the platforms your clients are on. Bonus points if it comes with a visual calendar so you can quickly see what’s going out and when.

Some tools even tell you the best times to post based on your audience, making it easy to get better results without the guesswork.

3. Approve and Collaborate with Team Members and Clients Easily

One of the biggest time-savers is using a tool with built-in collaboration features. It makes things so much easier when your team can draft posts, leave notes, and request client approval all in one place. 

That means no more digging through long email threads, just a smoother, more organized way to manage your social media efforts and keep everyone on the same page.

4. Track and Respond to Comments and Messages in One Inbox

In social media marketing, you need to get a hold of all your comments, messages, and mentions. A unified inbox gathers all of these interactions into one place so your team can manage them quickly and consistently without jumping between platforms. 

Bonus points if the tool lets you tag conversations and assign tasks. These extras make it much easier to stay organized and guarantee that nothing slips through the cracks.

5. Track Performance and Generate Reports

Let’s face it: putting in the work is only part of the job, but delivering actual results is what matters. You need solid analytics and reporting to back you up. You’ll want a tool that makes it easy to see what’s working and what’s not, with clear, customizable reports that track key social media metrics like engagement, reach, and follower growth. 

The best tools let you create and download client-ready reports in minutes, so you can show what you’ve been working on and how it pays off.

Top 10 social media management tools for agencies:

1. SocialBee
2. Buffer
3. SocialPilot
4. Hootsuite
5. Sprout Social
6. Loomly
7. Sendible
8. Oktopost
9. Agorapulse
10. CoSchedule

1. SocialBee

SocialBee is a great social media management tool for agencies, especially if you’re managing multiple social media profiles and want an everything-tool that makes things easier without being overwhelming. It helps you organize, schedule, and post content across all your platforms from one clean dashboard, which is super helpful when you’ve got a lot going on.

The content calendar shows you everything coming up so you can easily make adjustments, pause posts, or spot any gaps. You can also group your posts by category (like promotions, tips, or behind-the-scenes) to keep your content interesting and consistent.

What’s cool is that SocialBee also has an AI assistant called Copilot. After you answer a few questions about your brand, the AI assistant provides personalized strategy tips, helps you plan your posts, and suggests which platforms to focus on. If you’re in a rush or stuck on ideas, the AI content generator can write captions and create visuals for you.

Here are SocialBee’s main features:

• Multiple platform support: Schedule posts across Facebook, Instagram, LinkedIn, X (formerly Twitter), Pinterest, TikTok, YouTube, Threads, Bluesky, and Google Business Profile.
• Universal posting: Post content to platforms without direct integration, such as Facebook Groups, Reddit, WhatsApp, Telegram, Mastodon, and Quora.
• AI-powered social media assistant (Copilot): Get tailored social strategy recommendations, content ideas, and optimized posting schedules.
• AI content generation: Automatically create engaging captions and eye-catching visuals by leveraging SocialBee’s seamless integration with DALL-E 3.
• Visual integrations: Connect with Canva, Unsplash, and GIPHY to create stunning visuals for your posts directly within the platform.
• Content categorization: Organize your content in different folders based on categories and topics to achieve a balanced mix in the posting schedule.
• RSS feed integration: Automatically import and schedule content from blogs and websites.
• Platform-specific customization: Create custom variations for your posts to match the unique requirements of each social network manually or do it automatically with AI.
• Team collaboration: Assign roles, provide feedback, and manage approvals seamlessly. 
• Multiple workspaces: Create multiple workspaces for different projects or clients to enjoy structure in your daily work.
• In-depth analytics: Track post performance and generate professional PDF social media reports to give to your clients.
• Social inbox: Respond to comments, messages, and mentions across your social media accounts from a single place.

Pros:

• An all-in-one social media tool
• Supports your favorite social media channels 
• Amazing value for money
• Reliable social media monitoring
• Best for agencies running multiple client accounts
• Outstanding customer support

Cons:

• A slight learning curve at the beginning

Pricing:

SocialBee offers a variety of subscription plans starting at $29/month. Before you fully commit, you can test it out with their 14-day free trial.

2. Buffer

Buffer is a solid pick if you’re looking for a simple way to manage social media for multiple clients. The layout is clean, everything is easy to find, and you can handle all your accounts in one place. You can create posts, schedule them ahead of time, and even reuse older ones if needed.

What people like about Buffer is that it just works without getting in the way. There’s no steep learning curve or unnecessary features: you log in, do what you need to do, and that’s it. 

If you’re working with a team, it also lets you leave comments, share feedback, and approve posts without needing extra tools. It’s straightforward and helps you stay organized.

Here are Buffer’s main features:

• Easy scheduling: Schedule and publish content across social media channels like Facebook, Instagram, LinkedIn, X (formerly Twitter), Pinterest, and TikTok from an intuitive dashboard.
• AI assistant: Generate fresh ideas or repurpose existing content effortlessly, tailored to each social platform.
• Social inbox: Track and respond to comments and messages across different platforms in one centralized inbox.
• Analytics tools: See what’s working with data extracted from your posts’ performance, audience insights, and engagement levels.
• Simple team collaboration: Streamline content approvals, review drafted posts easily, and communicate seamlessly within your team.
• Integrations: Connect Buffer seamlessly with popular tools like Canva, Zapier, WordPress, and Pocket.

Pros:

• User-friendly interface
• Time-saving features
• Reliable social media analytics
• Good customer support

Cons:

• The fees quickly add up for agencies who manage multiple clients
• Occasional interface bugs

Pricing:

Buffer offers flexible pricing to match your needs, starting from just $6 per month per channel, with a free plan available for managing up to three social accounts. 

3. SocialPilot

If you’re looking for something that keeps social media management simple but still gives you plenty of features, SocialPilot can be a great option. It’s easy to use, even if you haven’t worked with a tool like this before, and it’s great if you’re managing content for multiple clients or brands.

What’s nice is the visual calendar that shows you what’s coming up, which helps a lot when you’re trying to plan around launches, holidays, or promos. And before anything goes live, you can preview exactly how your posts will look.

If your content needs to look a certain way, SocialPilot provides formatting tools and even a built-in image editor so you can get everything just right.

Here are SocialPilot’s key features:

• Multi-platform Publishing: Post to all major platforms, including Facebook, X (Twitter), LinkedIn, Google Business Profile, Instagram, and TikTok from one place.
• Visual content calendar: Easily plan and organize your content with a drag-and-drop calendar that shows everything at a glance.
• Post previews: Make sure everything looks right before hitting publish with detailed post previews for each platform.
• Bulk scheduling: Draft and schedule entire campaigns ahead of time, down to the date and time.
• Social inbox: Manage comments, reviews, mentions, and messages across platforms from a single, organized inbox.
• White label solution: Customize your client’s experience to suit your agency’s style and tone.

Pros:

• Includes all the basic features needed in a social media management solution
• Affordable pricing

Cons:

• Limited analytics
• The AI assistant doesn’t generate effective hooks and calls-to-action (CTAs)

Pricing:

SocialPilot’s pricing plans begin at $30/month.

4. Hootsuite

Hootsuite is one of the most established tools in t