The Ecodesign behind the Franka coat
At Coleo Studio we design and manufacture fabrics and garments that help brands transition towards a more sustainable portfolio, incorporating recycled materials of textile origin.
Ecodesign is a concept that is still being written, literally. The European Union continues to define which obligations and recommendations will fall on companies that sell garments and textiles in Europe. In the meantime, we move forward with a very concrete vision, the result of being vertically integrated across the entire chain.
For us, ecodesign starts from two challenges: First, introducing the maximum possible amount of textile waste that we handle at our plants. And second, designing with the idea that everything returns. Will it be recyclable again? How will that garment be used at the end of its life cycle? How will trimmings, prints or patterns affect recycling and its waste?
Thinking in circularity is our obligation.
We are industrial. We care that things work technically, that the garment turns out well, that it is viable, that it helps our clients take the step towards real recycling. That is why we do not usually apply for awards; but last year we came across the Ecodesign Award of the Generalitat of Catalonia and decided to apply. A multisectoral, demanding award that recognises finished or in-development products that integrate sustainability criteria from the design stage.
And we won. We not only celebrate the award, we celebrate the fact that textiles are the protagonist. And that, for our sector, is a joy.
Franka coat
We chose to present a coat because it is one of the most difficult garments to recycle. Several layers with different compositions, multiple trimmings, special finishes… all of this makes recycling complex or directly unfeasible. Following our mantra – everything we design comes back to us – we designed a coat made with 100% recycled fabrics that was also 100% recyclable.
A coat created from recycled fabrics originating from textile waste that share the same composition. This allows that, when it reaches the end of its useful life, it is not necessary to separate layers or materials when preparing it for recycling. In addition, we replaced traditional trimmings with ties passed through buttonholes, thus eliminating one of the biggest obstacles in textile recycling.
Fewer components. Fewer barriers. Facilitating circularity.
It is the tangible proof that Old Trash, New Trend is more than a slogan.
After receiving many messages asking about it… we will probably produce it soon.
Stay tuned.
- Link to the award (page 24)
- Desginer: Gina Madi
- A post by: Nacho Bueno
